Brand and Partner Marketing GTM Lead

We’re looking for a Brand and Partner GTM Marketing Lead who thrives at the intersection of creativity, strategy, and growth. In this role, you’ll own the marketing engine behind one of our most important partnerships that underpins real business impact. You’ll be a builder: of campaigns, of connections, and of a new model for how agencies and partners go to market together. This role requires a blend of strategic thinking, creative execution, and cross-functional leadership to bring co-marketing initiatives to life with our global partner.

WHAT YOU'LL DO

• Build the Marketing Strategy and Shape the Story: Craft and execute a go-to-market strategy that includes bold where to play and how to win choices that spotlights the innovative positioning of the joint partner solutions.
• Launch Campaigns That Matter: Build co-branded programs, activations, and events that don’t just drive awareness, but influence enterprise customers to understand value realization and create pipeline.
• Fuel Our Ecosystem: Partner with Code and Theory to develop high-impact content — from thought leadership to sales materials/case studies/demos — that helps enterprise customers and select industry verticals understand the art of the possible with Adobe and Code.
• Orchestrate Across Teams: Collaborate with Adobe partner marketing, field marketing, and C&T leadership, business development, and comms to make sure every activation lands with power and consistency.
• Prove the Impact: Set KPIs, track performance, and continually optimize programs so we can double down on what works.

WHAT YOU'LL NEED

• Experience in partner marketing, alliances, or B2B marketing — ideally where tech and creativity collide.
• A track record of building co-marketing programs that deliver real, measurable results.
• A natural storyteller who can translate complex partnerships and tech solutions into simple, compelling narratives.
• Someone who thrives in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity.
• A doer and a collaborator — equally comfortable driving strategy and rolling up your sleeves to get things done.

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Mediacurrent, Rhythm, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.

The target range of base compensation for this role is $170,000 - $200,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.