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Autoscout24

Bilingual Content and SEO AEO Manager / Gestionnaire, marketing de contenu et SEO

Toronto, ON (Canada) Full Time

At AutoScout24, we’re excited to be hiring for our Canadian company, Trader Corporation — a key part of our international family.

As the Canadian arm of Europe’s largest online car marketplace, Trader Corporation plays a vital role in transforming how people buy, sell, and finance vehicles. With well-known brands like AutoTrader.ca, AutoSync, and Dealertrack Canada, Trader Corporation is driving digital innovation in the automotive industry — now reaching over 25 million Canadians every month.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.   

As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions. 

This is a full-time, permanent role operating in a hybrid working model. 

Location and Work Model 

This role is based in Canada with hybrid work options from one of our offices: 

  • Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1 
  • Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3 

What you'll do 

  • Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys 
  • Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards 
  • Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance 
  • Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns 
  • Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms 
  • Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets 
  • Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content 
  • Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets 

What you'll need

  • Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset 
  • Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience 
  • Strong knowledge of current SEO/AEO best practices and content optimization methodologies 
  • Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms 
  • Familiarity with HTML and modern content management systems 
  • Excellent written and verbal communication skills 
  • Strong analytical mindset with attention to detail 
  • High motivation to learn and adapt in a fast-paced digital environment 
  • Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus 

Language Skills 

  • Professional proficiency in English (written and spoken)
  • Professional proficiency in French (written and spoken)

Reporting Line 

  • Reports to the Team Lead, Content, based at the global headquarters in Munich 

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. 

  • Gym discounts 
  • Employee and Family Assistance program 
  • Virtual wellness events 
  • Conferences & training budget 
  • Regular internal training programs 
  • Financial planning with 3% matching Pension  
  • Competitive salary 
  • Annual bonus structure 

Compensation

The expected compensation for this position is: [80K-85K Base]

For a career where you can drive our business and shape your future, apply now. 

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

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Chez AutoScout24, nous sommes ravis de recruter pour notre entreprise canadienne, Trader Corporation — un élément clé de notre famille internationale.

En tant que branche canadienne du plus grand marché automobile en ligne d’Europe, Trader Corporation joue un rôle essentiel dans la transformation de la façon dont les gens achètent, vendent et financent des véhicules. Avec des marques bien connues comme AutoTrader.ca, AutoSync et Dealertrack Canada, Trader Corporation stimule l’innovation numérique dans l’industrie automobile — rejoignant désormais plus de 25 millions de Canadiens chaque mois.

AutoTrader.ca est le plus grand marché automobile au Canada, avec plus de 25 millions de visites mensuelles.

Votre rôle

À titre de Gestionnaire, marketing de contenu et SEO, vous serez responsable de la conception, de la mise en œuvre et de l’optimisation des initiatives SEO axées sur le contenu pour nos plateformes numériques AutoTrader.ca et AutoHebdo.net.

En mettant l’accent sur un contenu de grande qualité, centré sur les besoins des utilisateurs, vous soutiendrez la stratégie globale de référencement naturel et collaborerez étroitement avec des partenaires interfonctionnels afin d’accroître le trafic organique, l’engagement et les conversions.

Lieu et mode de travail

Ce poste est basé au Canada, avec la possibilité de travailler en mode hybride à partir de l’un de nos bureaux :

Siège social
405 The West Mall, bureau 110
Etobicoke (Ontario) M9C 5J1

Bureau de Toronto
20 Queen Street West, 28e étage
Toronto (Ontario) M5H 3R3

Vos responsabilités