About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Key Responsibilities:
- Define, build, and maintain operational and marketing-focused KPIs that align with business objectives
- Act as a business partner to cross-functional stakeholders, with a strong focus on supporting Marketing, by translating business questions into actionable data solutions and communicating insights to both technical and non-technical audiences
- Analyze marketing and customer datasets to identify trends, performance drivers, and opportunities for growth across acquisition, retention, and SEO
- Evaluate customer segmentation, acquisition funnels, retention, and campaign performance to optimize spend, ROI, and channel efficiency
- Leverage data from Google Analytics (GA), Google Search Console, Sensor Tower, and internal systems to understand consumer behavior and market trends
- Partner with the CRO Manager to plan and assess A/B tests and experiments, ensuring insights are actionable and statistically sound
- Deliver clear, data-backed recommendations to inform channel strategy, creative optimization, lifecycle initiatives, and overall marketing performance
- Safeguard the accuracy, consistency, and integrity of data used across reports, dashboards, and analytical models
- Design and produce reports and dashboards using Tableau or direct SQL queries, with an emphasis on marketing analytics and campaign performance visualization
- Work closely with data and engineering teams to translate business requirements into technical specifications, ensuring alignment between marketing goals and data solutions
- Provide clear documentation for metrics, dimensions, and KPIs, and train stakeholders to use self-service BI tools effectively
Requirements
- 5+ years of experience in Business Intelligence, marketing analytics, or a similar analytical role supporting Marketing, Growth, Performance, or CRM teams.
- Strong understanding of digital marketing metrics, funnels, attribution, A/B testing, SEO, and campaign performance measurement.
- Experience with Google Analytics, Google Search Console, and marketing data pipelines.
- Strong proficiency with Tableau and a solid sense of effective data storytelling and visualization design.
- Advanced SQL skills, including query design, data validation, and troubleshooting across multiple data sources.
- Experience working with data warehouse technologies such as Redshift and BigQuery.
- Demonstrated ability to perform root cause analysis, build/interpret data models, and identify actionable insights that improve marketing performance.
- Ability to communicate insights and recommendations to senior stakeholders, tailoring messages for both technical and business audiences.
Nice to Have
- Understanding of iGaming KPI and player behavior metrics
- Working knowledge of Python for data analysis
- Familiarity with paid media platforms (Meta, Google Ads), affiliate marketing tracking, or SEO tools
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space