Bauer: Paid Media Manager

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:   

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

 

Want to join our team as a Paid Media Manager?

The Paid Media Manager leads Bauer’s paid media and influencer ecosystem, driving strategy, execution, and performance across all paid channels. This role owns how media investment amplifies brand and product storytelling, ensuring effective reach and engagement with both core and new consumers. Working cross-functionally with Brand, Content, Creative, eCommerce, and Performance Marketing, this role ensures a consistent consumer journey and maximizes the impact of all media investments.

Essential Job Functions & Responsibilities:

• Drive paid media strategy across traditional, digital, and emerging platforms
• Lead planning and execution of media buys including endemic, CTV/streaming, and paid social
• Manage influencer marketing programs, including oversight of Influencer Specialist
• Brief agency partners and internal teams on campaign objectives, creative needs, and performance expectations
• Communicate performance insights and strategic recommendations to cross-functional stakeholders
• Integrate paid media with brand campaigns, product launches, and always-on storytelling
• Analyze media performance and optimize budget allocation across channels and funnel stages
• Maintain strong agency and partner relationships to ensure best-in-class execution
• Track KPIs and build clear reporting frameworks across all paid initiatives
• Coordinate with eCommerce and Performance Marketing to ensure a seamless consumer journey and aligned investment strategy between brand and DTC
• Develop new channel strategies, including podcasting and emerging platforms

Qualifications:

• BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
• 5-7+ years of experience in digital marketing, paid media, or related field
• Background knowledge in media planning, creative development, and performance analytics
• Experience in budget management, paid social, CTV/streaming, digital media
• Strong understanding of full-funnel marketing and attribution
• Demonstrated ability to manage agency partners and cross-functional stakeholders
• Excellent interpersonal skills and ability to effectively communicate at all levels of organization.
• Highly organized, diligent, and comfortable operating in a fast-paced, dynamic environment.
• Adjusts quickly to changing priorities and business needs.
• Travel as needed and/or required by essential job functions.

 

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.