B2B Marketing Manager

Venture outside the ordinary - TMX Careers

The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets.  United as a global team, we’re connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

Ready to be part of the action?

We are a small, nimble, and highly collaborative team looking for a true thinker-doer to join us as the B2B Marketing Manager. Partnering closely with the Head of B2B Marketing, this role is responsible for managing, executing, and optimizing U.S.-focused lifecycle marketing programs targeted
at asset managers. You’ll work with marketing leadership, sales, and product teams to drive the business strategy forward and support revenue goals. This role is designed for someone who can independently drive execution, make thoughtful day-to-day decisions, and manage programs end-to-end with efficiency and ownership.

Key Accountabilities:

• Managing and optimizing U.S. B2B marketing programs across paid, owned, and earned channels, aligned to the business strategy of driving revenue growth.

• Planning, implementing, and optimizing lifecycle journeys, deploying scalable, segmented, and personalized programs that improve engagement and conversion across the distribution funnel, VettaFi.com

• Coordinating and managing the execution of individual campaigns; partnering with the broader marketing team to create and deploy campaign assets.

• Developing creative briefs and working with internal partners to produce marketing content.

• Partner closely with the sales team to develop collateral, messaging, and distribution strategies that support sales conversations and pipeline growth.

• Managing marketing operations and automations including workflows, segmentation, and lead prioritization.

• Measuring and reporting on performance, monitoring engagement, funnel progression, and campaign effectiveness; translating data into actionable insights.

• Identifying optimization opportunities and running experiments to improve targeting, sequencing, and messaging.

• Serving as the day-to-day owner of the B2B program execution, ensuring accountability and consistency. The successful candidate should have a balance of strategic vision and strong executional and analytical skills. A highly organized, proactive “utility” player will be poised for success in this role.

Must Have(s):

• BA/BS degree in marketing, business, or related field.

• 3-5+ years of B2B marketing experience within financial services, asset management, or wealth management; ownership of lifecycle, demand generation, and/or ABM programs is a plus.

• Technical Skills: Familiarity with marketing and sales tech stacks, including HubSpot, Salesforce, analytics platforms (e.g., Google Analytics), and collaboration or design tools such as Figma.

• Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.

• Project Management: Strong project management skills with the ability to drive multiple projects end-to-end, while balancing short and long term objectives.

• Data driven problem solving: You can analyze performance data, identify patterns, and turn insights into next steps.

• Growth Mindset: Curiosity and ability to thrive in a fast-paced environment.

• Comfort using AI-powered tools to improve marketing effectiveness, including content development, personalization, audience insights, and performance analysis.

• Strong attention to detail and high quality of work.

This role is hybrid (2-3 days in the office/week) - based in New York City, NY.

Salary Range: ...$125,000/year - $140,000K/year USD

Please note that the Salary Range included is a guideline only. The salary offered may vary based on factors, including, but not limited to, the successful candidate’s relevant knowledge, skills, and experience.

In the market for…

Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets! Experience the movement of the market while grounded in the stability of close to 200 years of success.

Connection - With site hubs in some of the world’s most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.

Impact - More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth. As well, our employee-led Team Impact spreads social good via our giving strategy.

Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger “we”. Plus, with a cloud-first and hybrid workstyle, as well as generous time-off and leaves, we support a life well lived! 

Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth.

Ready to enrich your career with impactful work, leaders who truly care, and the flexibility and programs to help you thrive as part of #TeamTMX ? Apply now.

Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located. 

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.