The role
We’re looking for a motivated Marketing Executive to join our London-based EMEA Marketing team. This is an ideal opportunity for someone in the early stages of their Marketing career who’s ready to step up, take ownership, and grow within a global, industry-leading organisation.
This is a semi entry level position.
This role is office-based out of our London office.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
In this B2B Marketing role, you’ll support and deliver marketing initiatives that drive high-quality demand generation, create initiatives to increase client engagement and raise brand awareness. You’re a marketing generalist - working across a variety of channels and audiences, helping to shape strategies that resonate with WGSN’s global community — from designers and buyers to merchandisers and marketers.
The team
The WGSN Marketing team combines creativity with commercial insight. Spanning APAC, EMEA, LATAM, and North America, we use data-driven strategies and bold ideas to deliver world-class campaigns that elevate our brand and deliver measurable business results.
Key accountabilities
Campaign & Activation Execution:
- Implement integrated, multi-channel campaigns that drive awareness and engagement.
- Collaborate with product, insights, and sales teams to deliver impactful regionally-minded go-to-market plans.
- Support content, digital, and event marketing initiatives to reach and engage target audiences.
Market-Specific Planning & Execution:
- Tailor marketing activities to align with the needs of different industry sectors and client segments.
- Develop targeted content and campaigns that resonate with professionals in the fashion, retail, and consumer product industries.
- Identify opportunities to strengthen engagement within specific markets.
Account-Based Marketing (ABM):
- Deliver ABM programmes targeting key enterprise clients and prospects.
- Partner with sales to develop personalised marketing approaches for high-value accounts.
- Monitor, analyse, and optimise ABM performance to maximise ROI.
Performance & Analysis:
- Track and analyse campaign results to assess impact and effectiveness.
- Provide regular reporting on engagement metrics, campaign performance, and ROI.
- Use data-driven insights to inform and enhance future marketing strategies.
Brand Support:
- Support the delivery of brand marketing initiatives to strengthen WGSN’s market position.
- Ensure brand consistency across all marketing touchpoints.
- Contribute to PR, partnerships, and thought-leadership initiatives to build visibility.
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- Previous experience in a marketing role within a B2B or trend-led industry (e.g. insights, media, SaaS, fashion, or retail).
- You’re a doer with a strong understanding of campaign delivery, copywriting, marketing journeys and account-based marketing.
- Familiarity with digital marketing, content creation, and omnichannel campaign delivery.
- Confident communicator with excellent collaboration, organisation, and project management skills.
- Analytical mindset with the ability to interpret data and drive performance improvements.
Preferred Qualifications:
- Bachelor’s degree or relevant professional qualification in Marketing, Business, Communications, or a few years of relevant experience working as a Marketing Executive/Marketing Assistant.
- Experience in trend forecasting, consumer insights, or retail marketing is a plus.
- Familiarity with marketing automation, CRM, and analytics platforms.