B2B Field Marketer

Position Summary

HeyGen is building the future of AI-powered video, and enterprise is a major part of that story. As we scale our B2B motion, in-person events are one of our most powerful channels for building relationships, generating pipelines, and putting HeyGen in front of the right people at the right time.

We're looking for a field marketer who knows how to make events count. You'll own the full spectrum, from major trade shows and industry conferences to intimate executive dinners and co-marketing activations with partners. This is a high-ownership IC role where logistics excellence and strategic thinking go hand in hand.

This role is based in the San Francisco office.  

Core Responsibilities

• Build and manage HeyGen's B2B events calendar, including trade shows, conferences, owned events, executive dinners, roundtables, and partner activations
• Lead end-to-end event execution, from vendor selection and contract negotiation through on-site management and post-event follow-up
• Develop event strategy for each activation, including goals, target audience, messaging, and how it connects to pipeline and revenue
• Partner with sales to align on target accounts, ensure strong pre-event outreach, and drive meaningful meeting volume at events
• Design and produce owned experiences, including executive dinners and roundtables, that create genuine value for attendees and reflect the HeyGen brand
• Identify and evaluate co-marketing and sponsorship opportunities with partners to extend reach and share costs
• Manage event budgets with precision, tracking spend against outcomes and making smart tradeoffs
• Own post-event reporting, including pipeline influenced, leads generated, meetings held, and qualitative feedback
• Work cross-functionally with our creative studio, product marketing, and GTM team to develop event materials, booth experiences, and leave-behinds

Requirements

• 3 to 6 years of field marketing or events experience, with a strong focus on B2B
• Proven track record of executing events that generate measurable pipeline, not just attendance
• Experience owning the full event lifecycle independently, from planning through post-event analysis
• Strong project management skills and the ability to run multiple events simultaneously without dropping details
• Excellent vendor and venue negotiation skills
• Comfort working closely with sales teams and understanding how events fit into the broader revenue motion
• Sharp written and verbal communication skills, especially for executive-facing formats like dinners and roundtables
• Willingness to travel regularly for on-site event execution
• A bias for outcomes over activity. You care about what events actually produce, not just how smoothly they run

Nice to haves

• Experience at a high-growth B2B SaaS or AI company
• Familiarity with ABM strategies and account-based event programming
• Experience managing sponsorship packages and partner co-marketing programs
• Proficiency with CRM and marketing automation tools like Salesforce and HubSpot
• Existing relationships with event organizers in the AI, enterprise tech, or creator economy space

Compensation
Base salary Range: $130,000 - $160,000

Total compensation includes cash compensation, equity, and benefits.

Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.