AVS Marketing Excellence Manager

Job Description Summary

Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements). Responsible for medium-sized sales territories.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

The AVS Marketing Excellence Manager is responsible for planning, organizing, and executing AVS national programs (e.g. CMEF, CIIE, CAME etc.) that will enhance GEHC AVS branding. This role is also responsible for internal marketing & communication programs. Always working in partnership with sub-BU sales, segment & application team.

Essential Functions:

1. Build up & enhance stronger GEHC AVS brand awareness via mega events, exhibition e.g. CMEF, CIIE, CAME etc.

2. Internal marketing and communication, e.g. AVS Winning Club, AVS internal newsletter, AVS townhall etc.

3. Operate AVS social media and digital marketing to enhance AVS branding via online channel

4. Responsive to requests from GEHC Central Marcom and PR team on GEHC level event and programs.

5. Interact with the segment, sales and application team on promotion collateral required for solution promotion.

 

Qualifications:

• Bachelor’s degree in marketing, commercial, business administration or related field

• 10+years' experience in Marketing/Marcom, Product Marketing or related field

• Healthcare industry preferred (to-B), better with experience in AVS related area

• Project management skills, e.g. event planning, execution, video, KV etc.

• Strong leadership with excellent communications skill.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information