AVP Sales & Marketing

The Arbella Assistant Vice President (AVP) is responsible for driving profitable growth through independent agents. This role focuses on expanding and optimizing agency distribution, strengthening producer relationships and executing targeted marketing strategies that support agent success and company revenue goals. This leader is strategic and is key to the success of the team and Arbella. The AVP is the “go to” person in the absence of the officer and is considered a member of the senior leadership team. The leader is very collaborative and sets high standards of performance for self and team members.

Key Responsibilities

• Drive revenue and loss ratio results through effective management of the field sales staff.

• Monitor new business, retention and loss ratio results against business plan.

• Makes strategic decisions that have the potential for an impact on corporate results, loss control, expenses, revenues or profitability.

• Develop and promote strong internal relationships with underwriting leadership.

• Direct the Territory Managers in their efforts to obtain their territory and individual objectives.

• Has demonstrated ability to challenge, develop, and lead staff in pursuit of business plan objectives. 

• Oversee all agency prospecting, appointment and termination activity.

• Provide strategic input and assist in the development of the annual premium plan, department budget, and department business plan.

• Hold the Territory Managers accountable to report on marketplace intelligence.  

• Facilitate agency reviews and oversee resulting actions.

• Develop and maintain strong relationships with key agency principals and key contacts within agencies.

• Oversee special incentive programs with agents as necessary.

•  Oversee the creation/management of agency recognition, commission and incentive programs.

• Develop and mentor Sales and Marketing staff.

• Create sales compensation programs that drive results and incent desired behaviors.

• Create and oversee new business initiatives/programs and hold staff accountable for their success.

• Provides leadership by example, connecting actions with values

Requirements

• Achieves all key performance indicators in support of business plan, including personal sales goals and agency business goals, while successfully demonstrating AVP competencies

• Is accountable for ensuring that each territory manager achieves or exceeds his/her quarterly and annual business

• Creates and maintains a high-performing team

• Bachelors degree in Business, Marketing, Finance or related field.
• 10-15 years in insurance with strong exposure to independent agent channel preferred.
• Open to an insurance background in Underwriting, Product and Business Development.
• Proven success in agency management, business development and revenue growth.
• Strong leadership experience and able to recruit, develop and retain a high performing team.
• Excellent relationship building and influencing skills.
• Strategic thinking with strong commercial lines and personal lines acumen.

Our current reasonable and good faith estimate of the annual salary range for this position is approximately $200,000 - $240,000 based on a variety of factors including, but not limited to, relevant skills and experience, educational background and certifications, performance and qualifications, market demand for the role and other organizational needs.

Please note: The advertised pay range is not a guarantee or promise of a specific wage.

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