AV Manager

OUR COMPANY 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. 

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. 

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

ROLE OVERVIEW

The AV Manager is the base-level management role on the AV Investment team, with responsibilities including managing all national digital campaigns, negotiating buys, checking preliminary and final post buy delivery, and tracking performance across AV – TV, BVOD, Audio and Cinema. Managers assist with the management of AV Investment team – developing their skills, evaluating their performance, and managing their growth.  The individual is tasked with developing and maintaining strong client relationships. The Manager will also drive the team to explore and identify non-traditional partnerships opportunities.

ROLE AND RESPONSIBILITIES

Client

• Operate as the back up to the Director relating to client relationships
• Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s
• Update status documents for client meetings
• Prepare e-mails recommendations, buy presentations and present to clients
• Write POVs for targeted opportunities on an on-going basis for clients to further drive their business
• Stay knowledgeable about client’s business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered

Internal

• Direct the group (Executives, Senior Executives) in the day-to-day activities and provide direction
• Provide superior negotiations delivering the maximum strategic value and efficiency, using  benchmarking capabilities to ensure best-in-class rates and efficiency
• Oversee the execution of media negotiations
• Collaborate with media partners to develop promotional and other amplification opportunities to enhance each investment
• Accountable for AV plan output timeliness, accuracy, and overall excellence
• Responsible for smooth running of day-to-day activities
• Prepare and deliver proposals to various audiences
• Work with internal SBU stakeholders where appropriate, working effectively and collaboratively
• Maintain up to the minute knowledge of all programming trends, marketplace conditions and economic indicators that impact TV and Video Investment
• Train Executives, Senior Executives in all the nuances of negotiation as well as all Nielsen services and how to use them
• Provide senior-level guidance and review on schedules, research, POV’s, and client presentations to ensure quality and client-readiness

Commercial

• Develop and maintain media partner relationships
• Negotiate pricing that reflects efficiencies, clients objectives
• Ensure understanding of MAGNA negotiation priorities and key partners

Prioritization:

• 20% Client
• 80% Internal

Key Performance Indicators (KPI’s):

Client

• Manager is seen by client as key liaison for marketplace intelligence, negotiation and partnership needs
• Ability to successfully manage team’s response to client requests and help guide and steward process and plan changes
• Ability to lead team in developing buys that are strategic, deliver on client objectives and meet goals

Internal

• Successful stewardship of all work done by Executives and Senior Executives
• Participates in agency and external personal growth & education initiatives
• Seen by internal stakeholders as first level of “management” for the team
• Adherence to / use of agency processes and tools
• Positive collaboration partner to SBU's
• Ability to ensure proper delegation and workflow for team on all projects
• Commercial
• Supports and delivers on MAGNA agency-wide media partnership targets
• Ensures and advocates for agency partner relationships
• Seeks ways to deliver best in class pricing through strategic negotiations

QUALIFICATIONS & COMPETENCIES

• Experience of buying TV, BVOD, Radio and Cinema within the Media Industry
• Proficiency with Microsoft Desktop software, specifically Excel and Word, PowerPoint preferred
• Proficient with DDS/MediaOcean Programmes
• Knowledge and understanding of Nielsen services
• Demonstrated ability to think and execute “out of the box” ideas
• Strong developed relationships with the Networks
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Strong analytical abilities and quantitative skills, including math proficiency
• Ability to effectively utilize media research and reporting resources