Audience Operations Analyst

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$78,000.00 - $102,000.00

What's the role?

We are looking for a meticulous, eager-to-learn Audience Operations Analyst to join our marketing systems team! As our dedicated audience ops specialist, you will be the hands-on-keyboard authority responsible for crafting, maintaining, and implementing marketing audience segments across Etsy's internal systems, third-party ad platforms, and Data Cleanrooms. You will partner closely with marketing analysts to ensure campaigns are fueled by accurate, timely, and compliant data. This is a great opportunity to become a domain expert in marketing technology operations and digital audience execution.

This is a full-time position reporting to the Director of Performance Media. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely and partner with teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

What does the day-to-day look like?

• Audience Creation & Implementation: Build, configure, and push audience lists across internal databases, Customer Data Platforms (CDPs), and 3rd-party ad platforms (e.g., Google Ads, Meta, TikTok).
• Data Cleanroom Operations: Assist in the tactical execution and audience sharing workflows within Data Cleanrooms (such as Google Ads Data Hub, LiveRamp, etc.), ensuring privacy-safe data connections are accurately set up.
• Cross-Functional Partnership: Work closely on a day-to-day basis with marketing analysts and channel managers. Understand their campaign goals to pull and implement the exact right audience segments needed to drive success.
• Audiences Authority: Become the go-to operational expert on how our audience platforms work. Stay up-to-date on platform UI changes, upload requirements, and standard methodologies for list formatting and deployment.
• Maintenance, Monitoring & QA: Actively supervise the health of our audience segments. Keep an eye on match rates, audience sizes, and refresh schedules. Perform detailed Quality Assurance to ensure lists are accurate before campaigns launch, and troubleshoot basic sync errors.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 0-2 years of professional experience, which can include relevant internships in marketing operations, digital marketing, engineering, or data analytics.
• Platform Familiarity: Experience with, digital ad platforms (e.g., Facebook Ads Manager, Google Ads) and/or CRM systems.
• Data Cleanrooms & CDPs: Familiarity with the concepts of Data Cleanrooms and Customer Data Platforms, with a strong eagerness to learn how to operate them technically.
• Data Handling: Comfort working with large datasets in Excel or Google Sheets (VLOOKUPs, pivot tables). Basic knowledge of SQL is plus, or a strong willingness to learn on the job.
• Extreme Attention to Detail: You take pride in precision and double-checking your work. You understand that a small error in an audience upload can have a big impact on a campaign.
• Highly Organized: Ability to balance multiple audience requests from different analysts and manage your time effectively to meet campaign launch deadlines.
• Creative & Curious: A proactive, fast learner who isn't afraid to click around a new platform to figure out how it works or read documentation to solve a problem.
• Collaborative Communicator: Strong ability to communicate operational realities, timelines, and technical requirements to your non-technical marketing partners clearly and effectively.

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.