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Position Summary
The Associate Vice President of Communications, CenterWell, is a strategic leader responsible for shaping, elevating, and protecting the company’s reputation across all stakeholders—employees, patients, providers, partners, and the broader healthcare community. This role oversees CenterWell communications strategy, media relations, issues/crisis management, executive communications, M&A communications, internal communications, and brand storytelling for CenterWell and its three lines of business – Primary Care, Home, and Pharmacy. The AVP will be a hands-on leader who can operate at both the strategic and executive levels, partnering closely with senior executives to drive clear, consistent, and impactful communication.
Key Responsibilities
Strategic Communications Leadership
- Develop and lead a team on an integrated communications strategy aligned with company objectives, purpose, and growth priorities.
- Serve as a trusted advisor to executive leadership on reputation, messaging, and communications risks and opportunities.
- Lead enterprise-wide narrative development and ensure message cohesion across internal and external channels.
Media & External Communications
- Oversee media relations strategy—including proactive storytelling, reactive media management, and relationship building with healthcare and business press.
- Craft communications that position the company as a thought leader in aging well, consumer experience, and clinical excellence.
- Manage external PR agencies and ensure strong, measurable results.
Issues & Crisis Management
- Lead crisis communications planning and rapid-response execution for sensitive healthcare topics (patient issues, operational disruptions, etc.).
- Develop and maintain crisis playbooks and serve as a core member of the issues-response team.
- Coach leaders and spokespeople for high-stakes moments and media interactions.
Executive & Associate Communications
- Elevate the voice of the executive team through compelling narratives, speeches, presentations, and internal messaging.
- Oversee internal communications strategy to foster alignment, culture, and clarity across a geographically distributed workforce.
- Partner with HR and operations on change management communications.
Team Leadership & Collaboration
- Manage, mentor, and develop a high-performing communications team.
- Lead cross-functional collaboration with marketing, HR, operations, and legal.
- Establish communications KPIs, reporting, and metrics to track impact.
Use your skills to make an impact
Requirements
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
- 10+ years of progressive experience in corporate communications, public affairs, PR, or healthcare communications.
- Proven track record in media relations, internal comms, executive comms, and crisis management.
- Experience in healthcare (provider, payer, pharma, or healthcare services) strongly preferred.
- Exceptional writing, storytelling, strategic thinking, and measurement skills.
- Ability to operate in a fast-paced, high-growth environment with a mix of strategic and hands-on responsibilities.
- Strong leadership presence and ability to influence senior stakeholders.
What Success Looks Like
- Strengthened brand reputation and increased share of voice in healthcare media.
- Consistent, clear organizational storytelling that connects strategy to employee engagement and company transformation agenda.
- Proactive management of emerging issues and confident, steady leadership during crises.
- Engaged and high-performing communications team
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$203,400 - $279,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 12-23-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.