Associate Trade Marketing Manager

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

Responsible for the strategic planning and activation of trade marketing & digital marketing across key French Lifestyle wholesale accounts. The role is responsible to deliver against strategy and best in class sell-in & sell-out support within retail and online platforms.

Reports directly into the Head of Marketing and will work closely with the Sales leads, Marketing team, along with wholesale partners marketing teams.

We are looking for a collaborative and confident person who can understand data as well as the best ways to deliver strong impactful marketing campaigns. The ideal candidate will have a passion for sports lifestyle retail, with experience across the full journey from online to instore.

MAJOR ACCOUNTABILITIES:

Trade & Digital Marketing with Lifestyle Key accounts in France

MAJOR ACCOUNTABILITIES:

• Account management of key brand partners in alignment to the EMEA Trade Marketing strategy with a key focus on strategic key accounts
• Plan and implement various campaigns in line with the brands key stories
• Create and present consumer-first, account-specific pre-line marketing presentations that influence future buys
• 360 campaign management – planning, creative, production & activation.
• Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
• Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
• Ability to liaise and build relationships with internal and external stakeholders.
• Promote the correct use of New Balance brand guidelines.
• Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)

REQUIREMENTS FOR SUCCESS:

• Educated to degree level or equivalent qualifications
• Fluent in English
• Experience managing and delivering marketing campaigns
• Strong Trade and/or Retail and/or Digital marketing background
• Knowledge of the Performance Running or Lifestyle marketplace  
• Experience in the sports, culture, and performance industry would be beneficial
• Data driven, with strong analytical skills
• Excellent knowledge of managing and analysing digital campaigns
• Experience in managing and delivering trade marketing campaigns with knowledge of full market-ing channel mix and consumer journey
• Strong Communication and Interpersonal skills
• Highly organised and customer-focused
• Able to influence and work with all hierarchical levels confidently

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.