Associate Product Manager, CS APAC

JOB DESCRIPTION:

MAIN PURPOSE OF THE ROLE

The Associate Manager, Product Marketing, Cardiac Surgery (CS) is “product and portfolio champion” - the focal point for all markets in Asia Pacific on all matters related to technology and market, planning and execution, and achievement of business objectives for the portfolio. The Associate Manager, Product Marketing, Cardiac Surgery (CS) is responsible for CS products throughout their lifecycles. This includes development of market analysis and opportunity assessments, and marketing plans and activities that optimize competitive differentiation, patient benefits, and value. This also includes ownership of long-term planning, ensuring prioritization of markets for new technologies, and developing roadmaps to accelerate new market entry, for China and Japan (entry planned for the fiscal year 2026).

The Associate Manager, Product Marketing, Cardiac Surgery (CS) will report directly to the Regional Marketing Manager of the Cardiac Surgery (CS) franchise, Structural Heart Division, Asia Pacific.

MAIN RESPONSIBILITIES

• Champion opportunities and needs in Asia Pacific by providing regular, evidence-based input to Regional Management and Global Marketing, identifying and securing opportunities for expansion and greater success in Asia Pacific, for both existing and pipeline products.
• Contribute to the establishment and achievement of objectives via development and close execution of annual marketing plans.
• Provide leadership to all in-house functions contributing to the portfolio, including Public Affairs, MarCom, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of product-specific business objectives.
• Drive cross-functional teams to develop Asia Pacific-specific strategies and plans for new product launches including market analysis, clinical strategy, reimbursement strategy, education and training, product positioning and messaging.
• Develop and oversee execution of the marketing plan. This includes defining and segmenting markets; targeting and positioning; and all aspects of the marketing mix (product; supply chain/distribution; price; and integrated marketing/promotion).
• Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs), analyze data and track to take timely corrective actions as necessary.
• Leverage customer relationships, technical expertise, and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation. 
• Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking.
• Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional Management and Global Marketing; RA; QA; etc.
• Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations.
• Stay up to date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy.
• Ensure that sales, clinical, training, and other functions are kept informed of any technical, market or strategic issues that may affect plans and execution.
• Interface with Public Relations firms, market research companies; design agencies and other vendors and customers to effectively grow business in a profitable manner while maintaining a customer focus throughout all activities.  Where appropriate, identify opportunities for positive media exposure in partnership with the Public Affairs department.
• Develop and maintain professional relationships with key customer accounts as well as market influencers.
• Performs other related duties and responsibilities, on occasion, as assigned.

QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, Program Management
• ~5 years of progressively more responsible business/marketing experience in a class III medical device company or equivalent, including product, market or program management experience.
• Comfortable working in newly forming, ambiguous areas where learning and adaptability are key skills
• A thorough understanding of product and market development with a strong understanding of data development.
• Strong device business acumen, strategic thinking, commercial focus and customer skills.
• Exceptional project management skills.  Must be adept at handling multiple assignments and accomplish these projects within budgetary guidelines and within agreed upon timelines.
• Ability to foster collaboration, influence others outside of reporting structure

• Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and ability to effectively communicate at multiple levels in the organization
• Strong organizational, planning, and follow-up skills and ability to hold others accountable.
• Ability to travel approximately 50%, including internationally.
• Ability to maintain regular and predictable attendance.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

DIVISION:

SH Structural Heart

LOCATION:

Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Yes

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)