Associate Marketing Manager

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.

Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.

We are seeking an Associate Marketing Manager for our First Quality Consumer Products facility working remotely. 

Success in this role will be measured by the ability to drive category growth, strengthen brand equity, deliver impactful marketing programs, and foster collaborative partnerships with Sales to achieve customer and company objectives.

Strategic Brand & Account Marketing Management

• Serve as the primary marketing lead for assigned retail accounts, ensuring all marketing initiatives are tailored to customer-specific needs and aligned with overall FQCP strategy

  • Including but not limited to: Promotional campaigns, eCommerce content, Assortment/POG decisions and shopper marketing initiatives

• Develop a deep understanding of account’s category strategy, shopper demographics, and competitive landscape to position company offerings for maximum impact

• Collaborate with Sales counterparts to co-create annual joint business plans (JBPs) that integrate marketing activation calendars, promotional strategies, assortment changes and innovation timelines

• Ensure all account-specific marketing programs are aligned with corporate objectives, brand guidelines, and profitability targets

Marketing Program Development & Execution

• Lead the creation and execution of customer-specific marketing programs, including in-store merchandising, digital campaigns, sampling initiatives, and seasonal promotions

• Partner with Sales to secure retailer buy-in for marketing programs and ensure flawless execution at shelf and online

• Manage creative development, packaging updates, and content creation in collaboration with internal design, insights, and product teams

• Oversee eCommerce content optimization for assigned accounts, ensuring product detail pages, imagery, and enhanced content meet retailer requirements and drive conversion

Business Performance Monitoring & Insights

• Track and analyze marketing program performance using syndicated data, retailer POS, and digital analytics to measure ROI and inform future strategies

• Partner with Sales and Insights teams to identify trends, gaps, and opportunities within assigned accounts

• Provide actionable recommendations to Sales counterparts for promotional adjustments, assortment changes, or marketing enhancements based on data-driven insights

• Prepare and present marketing performance reviews to internal leadership and retail partners, highlighting impact on sales, share, and brand health

Customer Communication & Relationship Building

• Maintain consistent, professional communication with retail marketing and merchandising contacts to ensure alignment on program objectives and timelines

• Act as a category and brand advocate by sharing shopper insights, innovation updates, and marketing best practices that add value to the retailer’s business

• Represent the company at customer marketing meetings, trade shows, and industry events to strengthen relationships and enhance FQCP visibility

Cross-Functional Collaboration

• Partner closely with Sales counterparts to ensure marketing strategies support account-specific sales goals and joint business plans

• Collaborate with Product Development, Insights, Supply Chain, Finance, and eCommerce teams to deliver cohesive, customer-ready programs

• Work with Sales to forecast demand for marketing-driven initiatives and ensure inventory readiness for promotions and launches

• Align with Sales on pricing, promotional tactics, and merchandising execution to maximize program success

Assortment Optimization & Merchandising

• Provide recommendations for all assortment needs for Brick & Mortar and eCommerce

• Provide an Opportunity Gap Analysis for each retailer based on category performance, consumer trends, and space constraints

• Partner with Insights to develop planogram recommendations and merchandising strategies that maximize visibility and sales

• Monitor competitive activity – promotion, assortment changes, and pricing

Implementation of Business Initiatives

• Support the launch of new products, packaging changes, and promotional campaigns within assigned accounts, ensuring timely execution and compliance with retailer requirements

• Manage artwork transitions for packaging updates, ensuring accuracy, brand consistency, and timely approval from all stakeholders prior to production

• Track and measure the effectiveness of initiatives, providing feedback for continuous improvement

Travel & In-Person Engagement

• Attend in-person customer meetings, line reviews, and industry events across North America as required

• Conduct store visits to assess merchandising execution, competitive activity, price gaps/changes, and shopper engagement

Cultural & Leadership Expectations

• Consistently demonstrate behaviors that reflect FQCP’s Cultural Pillars

• Exhibit a strong sense of urgency, ownership, and accountability in delivering results

• Foster a collaborative, team-oriented environment, supporting peers and contributing to shared success

Key Performance Indicators (KPIs)

• Partner with Sales to achieve/exceed annual sales revenue and market share targets through effective, customer-specific marketing strategies and activations

• Maximize trade spend ROI by developing targeted, insight-driven marketing programs that deliver measurable results

• Collaborate with Sales to develop and execute joint business plans, ensuring marketing initiatives are aligned with account objectives and timelines

• Support planogram compliance by providing merchandising solutions, planogram recommendations, and execution oversight

• Contribute to forecast accuracy by collaborating with Demand Planning and Sales on timely marketing inputs, launch timelines, and promotional calendars

• Enable new product distribution goals by creating compelling launch programs, retailer sell-in materials, and shopper engagement strategies

• Drive SKU productivity and category performance through assortment optimization, promotional planning, and marketing-led innovation support

• Model urgency, accountability, and collaboration in all cross-functional and customer-facing activities

• Consistently act in alignment with FQCP’s Cultural Pillars

The ideal candidate should possess the following:

• Bachelor’s degree in marketing or relevant experience.

• Minimum of 2 years of experience in the areas of Sales and Marketing

• Strong verbal and written communications skills.

• Aptitude to work independently and collaboratively within a team

• Ability to interact with all levels of management.

• Demonstrated strong business and financial acumen and possesses basic consumer packaged goods industry knowledge.

• Solid experience in Microsoft Office software (Excel, Word, PowerPoint, etc.)

• Strong accountability and completion of tasks without close supervision.

• Proactive, organized, and efficient with extraordinary attention to detail, high standards for grammar/visual consistency & information accuracy.

• Knowledge of Marketing fundamentals.

• Positive and self-motivated individual, with ability to adjust and adapt in a regularly changing environment.

• Proficiency in related applications, including Microsoft Excel, PowerPoint, Salesforce, Marketing Cloud, and data analytic tools (IRI).

• Strong problem-solving skills.

• Proven experience with direct response, analytical, and project/campaign management

• Ability to manage multiple projects at the same time in a fast-paced environment.

• Solid understanding of current marketing trends.

• Normal mobility, manual dexterity, normal visual and auditory ability.

• Must be able to speak, read, and write the English language and perform basic mathematical skills.

Work Environment:

• 30% travel 

What We Offer You

We believe that by continuously improving the quality of our benefits, we can help to raise the quality of life for our team members and their families. At First Quality you will receive:

• Competitive base salary and bonus opportunities

• Paid time off (three-week minimum)

• Medical, dental and vision starting day one

• 401(k) with employer match

• Paid parental leave

• Child and family care assistance (dependent care FSA with employer match up to $2500)

• Bundle of joy benefit (year's worth of free diapers to all team members with a new baby)

• Tuition assistance

• Wellness program with savings of up to $4,000 per year on insurance premiums

• ...and more!