Associate Marketing Manager (Display, Social Media & Affiliate Advertising)

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$81,600 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

OVERVIEW

Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, , will be responsible for driving marketing ROI for assigned Credit Cards Line of Business and managing the display advertising, social media and affiliate budget. The Associate Manager's objective is to leverage their managed channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

ACCOUNTABILITIES

• Manage the strategic development and execution of display advertising, social media and affiliate campaigns where post-click conversion metrics (KPI's) are the objective.

• Leverage social media expertise and current best practices to manage the planning and execution of social media strategy assigned Lines of Business.

• Manage budgets, optimize KPI's across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies.

• Oversee affiliate partner content update review process insuring accuracy and compliance.

• Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.

• Manage content and engagement, both planned and agile, for assigned branded social media channels, working with Digital partners to optimize reach.

• Engage with agencies, vendors, publishers and key internal partners to deliver best-in-class display advertising and social media strategies and programs.

• Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.

• Contributes to integrated marketing strategies and plans, including annual forecast.

• Ensure compliance with TD process and governance control requirements.

• Contributes insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.

• Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior.

QUALIFICATIONS

• Minimum 4 years hands on platform digital marketing experience with social media. Similar experience with display, SEM, and/or affiliate would be advantageous. Affiliate marketing experience considered an asset but not required, will train candidate as part of onboarding.

• Experience managing performance marketing campaigns through digital, including display, programmatic, social, and driving performance through digital experiences.

• Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements. 

• Experience with developing, leading and executing social media strategies and analyzing and reporting results.

• Experience engaging in agency and vendor relationships.

• Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.

• Business acumen: strategic thinking, business process development, analytical and problem solving skills.

• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.

• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities.

• Understanding and experience with financial institutions product offerings would be an asset.

EDUCATION

• University or Post-Secondary education required.

• Business or Marketing Communications an asset.       

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet