JOB DESCRIPTION:
Job Title:
Brand Manager – Adult Nutrition
Job Profile:
Brand Manager
Job Family:
Marketing
Job Sub-Family:
Product Management
Division:
ANI International Nutrition
JOB SUMMARY
Drive consumer marketing for Adult Nutrition Supplement category, through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.
CORE JOB RESPONSIBILITIES
- Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
- Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them.
- Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
- Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimizing CPL and CPA
- Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
- Manage A&P spend budgets and related provisions
- Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.
- Follow due diligence in documentation and ensuring OEC (ethics & compliance) SOPs are followed.
Minimum Education
Post Graduate
Education Level
Major/Field of Study
MBA
Marketing
MINIMUM WORK EXPERIENCE
Experience
Experience Details
5+ Years
- Proven track record of brand management in FMCG/healthcare companies
- Digital-first thinking in marketing – proven experience of having worked on modern ways of marketing (digital, social, influencer, etc)
- Proven track record of business analysis to drive actionable insights.
- Should be excellent in interpersonal, influencing and negotiation skills
- Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)