Associate, Marketing – Experiential

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Overview

Lilly is a medicine company committed to health above all, in order to help people live longer and healthier lives. The Global Brand Activation team overseas all corporate marketing efforts, media and sports and celebrity/influencer marketing and creating mass media and targeted campaigns centered around patient needs and insights. The Masterbrand Experiential team is responsible for how we bring health above all to life for patients, caregivers and other audiences in the physical world.

The Associate, Marketing – Experiential will be responsible for the execution of branded experiential and brand activation plans across entertainment & sport partnerships and other campaign-focused initiatives in a strategic, highly-engaging and compliant manner. This position oversees operational workstreams by working across functions (internally and externally), navigating undefined pathways, learning and distilling new information, and producing results.

Key responsibilities:

1. Brand Activations

• Support the development of activation concepts aligned with the masterbrand strategy and brand guidelines

• Assist in creating activation timelines, briefing documents, project plans and amplification recommendations

• Actively participate in the Masterbrand interagency team and collaborate across agency partners

• Master and drive the process of obtaining approvals from internal counterparts and with our external partners

• Own post-event recaps including KPIs, insights and future-forward recommendations

• Ensure compliance with all internal procedures guidelines and policies related to finance, procurement, privacy, risk management, etc.

2. Hospitality

• Owner of Team Lilly Tickets, Lilly’s new internal ticketing distribution system

• Manage ticket allocations for events by adhering the ticket process and compliance and maximizing all ticketing assets across the enterprise

• Maintain accurate ticket inventory, tracking and reporting

• Lead ticketing communications with employees including event details, inquiries and troubleshooting

• Capture and analyze attendee data to inform future marketing strategies.

3. Financial Management

• Work with finance and procurement as well as external agencies to open and update purchase orders

• Track team budgets and deliver monthly signal, accruals and pre-pays and assist with other finance needs, such as reallocations and buy-ups

Key Behaviors:

• Consumer & Patient Obsessed – always keeping patients and consumer engagement as the forefront of all work

• Meticulous attention to detail – understanding complex information and delivering accuracy while ensuring compliance at all times

• Proactive Problem Solving – anticipating and resolving issues and seeking improvements

• Skilled Collaborator – building relationships and influencing across internal teams and external partners

• Ability to lead and influence – drive decision making cross-functionally by proactively communicating, developing streamlined processes, and serving as an expert resource

Basic Qualifications:

• Minimum 2 years’ experience in marketing, experiential or hospitality

• Bachelor’s degree: Business, Marketing or similar degree

• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Additional Preferences:

• Strategic thinking with laser focus on Health Above All

• History of successfully leading cross-functional teams to deliver results and working within an inter-agency team model

• Self-directed, with strong decision-making skills and prioritization skills

• Record in communicating and influencing levels above them and outside of functional area

• Comfortable with change and ambiguity and ability to resolve problems.

• Demonstrated critical thinking, analytical, and problem-solving skills

• Demonstrated ability to work in a dynamic, constantly evolving environment

• Strong verbal and written communications skills

• Strong strategic thinking and problem-solving skills with quick learning capabilities.

• Vast project management capabilities that include process development and improvement, timeline management, and coordinating people and workstreams.

• Ability to respect and work effectively with a diverse set of people

• Ability to be flexible, act quickly and meet deadlines with the highest ethical and business standards.

Other

• Travel ~10% based on business requirements.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$58,500 - $137,500

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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