Associate Manager, Marketing - CRM

About the Role

Associate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.

What You'll Do

• Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goals

• Ownership of collaborative planning with day to day execution of Email and SMS campaigns, including QA

• Support channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)

• Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.

• Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.

• Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholders

• Interested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiency

• Leverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.

• Collaborate with Data Science team to enhance data collection and analytic capabilities

Who You Are

• Highly analytical mindset with the ability to think creatively and problem solve

• Strong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platforms

• Experience with A/B testing, marketing attribution models, performance measurement frameworks

• Excellent communication skills, with the ability to present finding in both technical and nontechnical stakeholders

• Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.

• Curiosity about customer behavior and translating to actionable opportunities

• Experience working in a fast-paced, results driven environment with multiple priorities

• Strong business acumen and strategic thinking to drive growth initiatives in Email and SMS programs