Summary
In this role, the Consumer Advocacy & Social Insights will:
Translate data and insights across multiple data sources into actionable stories that resonate with the functional teams or audience.
Partner with stakeholders to align reporting capabilities and insight delivery across channels to inform business objectives
Drive action & business decisions through Contact Center, Ratings/Reviews & Social Intelligence
Influence business decisions by generating insights obtained through Social Listening, Ratings/Reviews & Contact Center data.
Manage day-to-day relationships with current social media listening vendors
Lead social research across Marketing, Insights, Sales, or R&D needs/objectives.
Deliver actionable social insight recommendations that drive strategies to win in the marketplace.
Lead the development of dashboard and report capabilities that will empower brands to access social insights, and/or self-service for social insights
Lead the development of social listening queries and reporting of Brand and Macro/Culture topics
Lead the team in response to PR and/or social media crisis
Build engaging presentations and be able to clearly explain and defend complex analysis, recommendations, and alternatives not chosen
Lead the presentation of consumer touchpoint insights with key business leaders and stakeholders.
Constantly innovate and push our thinking on how to offer best-in-class analytics
Successful Insights Manager will be:
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results. Highly adaptable, works well in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors. Comfortable presenting and collaborating with people remotely and/or virtually
Self-motivated: Ability to handle many workstreams and contending priorities
Analytical: Ability to see through data and recognize patterns to inform brand actions
Collaborator: Team player, works well in a fast-paced entrepreneurial environment
Curiosity & Action: Have intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Requirements
Minimum 5+ years of experience with social listening, data analysis, and/or qualitative research.
Advanced skills in Excel & BI Solutions (Tableau, Power BI).
SQL knowledge a plus
Strong technical skills with demonstrated ability to synthesize raw data and develop actionable insights.
Strong knowledge of statistical analysis with both structured and unstructured data.
Experience working on social listening programs and analysis for a Fortune 500 company.
Experience and expertise with Social Media Listening platforms (Sprinklr, Brandwatch, Talkwalker, NetbaseQuid, etc.)
Excellent written and verbal communication skills
Demonstrated ability to translate data into insightful non-technical stories
Must be able to lead and work collaboratively with internal and external teams
Demonstrated executive presence and comfort presenting to senior leaders
Thinks strategically and big - ensuring that activities deliver against core business objectives and articulate key messages
Strong strategic understanding of social listening capabilities and passion for staying educated about developments
Proven project management and organization skills with exceptional attention to detail
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.