Associate, Global Marketing & Digital Wealth - Southeast Asia Marketing

About this role

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.  ​​​

The APAC Marketing team in BlackRock sets the strategic direction to drive commercial growth by designing and executing high-impact, multi-channel, and data-driven marketing strategies. Our mission is to ensure BlackRock’s offerings resonate with clients and prospective clients, raise brand awareness, and drive preference for our investment capabilities. It is the responsibility of this team to manage and implement brand, capabilities, and product campaigns, and utilise metrics to measure the return on investment and to inform and evolve future activity.

We are seeking a motivated individual to join the SEA Marketing team, based in Singapore. The individual will help develop and execute marketing strategies to support the commercial goals and strategic priorities of BlackRock’s wealth (retail and private banks) and institutional businesses in Singapore and Southeast Asia. This person will support the planning and implementation of marketing initiatives across a range of marketing disciplines, including fund launches, product promotion campaigns, events, literature, digital marketing (email, web publishing) and content marketing, working closely with regional and central marketing teams (global events, digital marketing etc.) to deliver these activities.

Responsibilities:  

• Partner closely with the client business and product teams in Southeast Asia to execute effective marketing strategies
• Create compelling marketing collaterals and product content such as emails, videos, web, and social media content
• Maintain existing fund marketing materials from flyers, brochures to webpages
• Support the planning and production of marketing campaigns through above and below-the-line strategies from ideation to execution, including managing external agencies and internal partners
• Plan and execute client events, both independently and in collaboration with internal teams and external agencies, from inception, design, content, logistics to post-event follow-up and tracking
• Contribute to the maintenance and enhancement of the Singapore BlackRock website, including developing new content, tracking and optimizing performance through improving user experience, SEO, paid search and/or digital marketing campaigns
• Update and track marketing budget versus actual spend in an efficient and responsible manner
• Build strong relationships and partner with internal stakeholders and regional specialist teams within the firm including APAC Marketing, Global Creative, Corporate Communications, Client Business, Client Product Strategy, Investment team, Legal and Compliance and other business functions as appropriate
• Support the analysis of impact of marketing activities, that informs future marketing campaigns, and optimize marketing effectiveness across channels   

Core Skills:​  

• Good understanding of the industry including investment products, client segments and the competitor landscape in Singapore and SEA, in particular the intermediary market and wealth management channels
• Highly organized self-starter with a commitment to innovation and excellence who thrives in a fast-paced environment
• Strong ownership and project management skills, including an ability to move projects forward
• Strong team player, ability to collaborate credibly and leverage the firm’s resources locally as well as globally

Qualifications: 

• Associate level with at least 5 years of experience, including proven marketing and product strategy expertise within the financial services industry; experience in asset management is highly preferred
• Strong verbal and written communication skills
• BA/BS required
• Advanced proficiency in Excel and PowerPoint
• Experience with digital marketing tools and platforms (e.g., CMS, email marketing, analytics) is a plus

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.