Associate Events Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Executive Events Coordinator supports the planning and execution of high-impact Executive and C-Suite Experiences across Salesforce’s Tier 1 strategic events. This role combines event logistics, content coordination, and communications to ensure seamless delivery of premium, executive-level programs that engage senior leaders, customers, and partners.

Role & Responsibilities

• Manage all executive session content in RainFocus, ensuring accuracy, proper access controls, and alignment with event objectives.
• Partner with content owners to develop session titles, abstracts, and showflows; maintain internal and external planning decks and lookbooks.
• Serve as the content liaison in weekly cross-functional calls with Event Tech and agencies (e.g., GPJ).
• Build and maintain trackers for session programming, 1:1 meetings, and speakers.
• Manage speaker contracts and coordinate logistics, including travel, security, and on-site support.
• Collaborate with procurement and account teams to ensure timely contract processing and accurate attendee information.
• Develop enablement decks and provide weekly updates to field teams highlighting customer registration, session details, and speaker announcements.
• Lead program promotion and attendee engagement efforts, including personalized communications, marketing materials, and digital signage updates.
• Analyze event platform data (RainFocus reports) to optimize engagement and attendance.
• Act as a primary contact for internal and external speakers; ensure smooth session flow and alignment with AV and signage teams.
• Manage real-time schedule adjustments and capture post-event insights, including attendance, engagement, and key takeaways.
• Maintain organization of key planning materials and trackers; streamline workflows for cross-team efficiency and accuracy.

Required Skills / Experience

• 3-4 years of event marketing experience in a fast-paced environment, preferably in the Salesforce ecosystem 
• Demonstrate strong proofreading and communication skills, both written and verbal
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
• Exceptional project and time management skills - highly organized and detailed focused with the ability to manage complex timelines and multiple projects
• Self-starter, highly motivated, and problem solver who loves to come up with innovative solutions
• Experience successfully managing third-party vendors and budgets
• BS or BA related degree, or equivalent experience
• Familiarity with Rain Focus and/or Splash
• Ability to travel as needed

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $111,200 to $152,900.