Associate Enablement Manager, SDR

About the role:

As an Associate Enablement Manager, SDR, you’ll play a critical role in driving pipeline generation performance by equipping Sales Development Representatives (SDRs) with the skills, systems knowledge, messaging, and coaching they need to consistently exceed their outbound and inbound goals. You’ll partner closely with SDR Leadership, Marketing, RevOps, and Product Marketing to design and deliver programs that accelerate onboarding, reinforce high-quality prospecting habits, and ensure SDRs are ready to create high-value conversations for our Account Executive & Sales Director teams.

This role combines strategy and hands-on enablement—you’ll influence how SDRs work every day, while building scalable systems that raise the bar across the entire global SDR organization. Your work will directly impact pipeline quality, conversion rate, and overall revenue growth.

Location preference: San Francisco or New York based - Remote

Responsibilities: 

 SDR Onboarding & Ramp Acceleration

• Own and continuously optimize the SDR onboarding experience to reduce time-to-first-meeting and time-to-productivity
• Train new hires on prospecting fundamentals, messaging, ICP/persona knowledge, and Cresta’s go-to-market motions
• Partner with the Head of Onboarding to maintain consistency between broader GTM and SDR curricula where appropriate

Prospecting Process & Methodology Enablement

• Build and reinforce end-to-end prospecting workflows, including account research, sequencing, cold calling, email personalization, objection handling, and qualification
• Ensure SDRs are proficient in Cresta’s messaging across all channels (email, phone, social)

Live Coaching, Training & Skills Development

• Deliver regular call coaching, script refinement, role-plays, and workshop-style trainings
• Listen to SDR calls (via Gong or call intelligence tools) and provide actionable feedback
• Support SDR Managers with structured coaching frameworks and best practices they can apply within their teams

Campaign & Messaging Alignment

• Partner with Product Marketing and Demand Gen to equip SDRs with effective talk tracks, persona-specific value props, competitive differentiation, and campaign-specific outreach assets
• Ensure SDRs always have fresh, relevant messaging tied to product launches, market trends, and new ICP insights

Playbook & Content Management

• Create and maintain SDR playbooks, call scripts, email templates, objection handling guides, and research frameworks.
• Standardize content and ensure easy access through Seismic or other platforms.

Performance Insights & Program Optimization

• Measure and report on enablement impact using SDR success metrics such as meeting booked rate, conversion rates, and outbound activity-to-outcome ratios
• Identify skill gaps and design targeted programs to address them
• Use data from Gong, Salesforce, and other tools to continuously refine training initiatives

SDR Readiness for GTM Updates

• Lead SDR readiness for new product releases, competitive updates, persona shifts, and industry-specific motions
• Ensure SDRs can confidently spark conversations and book meetings aligned to Cresta’s latest strategic priorities

Qualifications We Value:

• 1-2+ years in SDR Enablement, SDR Management, or a Senior SDR role in a high-growth B2B SaaS company
• Strong understanding of modern SDR motions, including outbound prospecting, qualification frameworks, and multi-channel sequencing
• Proven success improving SDR performance through coaching, training, and content creation
• Highly collaborative, with experience partnering across SDR, Marketing, Product Marketing, and RevOps teams
• Excellent facilitation, communication, and storytelling skills
• Familiarity with SDR tooling (e.g. Gong/Engage, Salesforce, Clay, ZoomInfo, Centralize)
• Experience with sales methodologies (e.g., MEDDPICC, BANT, SPICED, Challenger) is a plus
• A passion for helping SDRs succeed, grow, and build strong foundational sales careers

Perks & Benefits: 

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta 

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Base Salary Range: $120,000 – $140,000 + Offers Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai