Associate Director, Retention Marketing, WSJ

Job Description:

Associate Director, Retention Marketing, WSJ

Dow Jones/WSJ        NYC        Job ID  50540

About the Team:

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

The Associate Director, Retention Marketing & Subscriber Cohort Analysis leads and is the 'go to' for subscriber retention analysis, insights, forecasting, and budgeting across Dow Jones' B2C brands including WSJ, WSJ+, Barron's, and MarketWatch.

As Associate Director, you will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily/weekly/monthly analysis of all subscriber cohorts. With that, you will then communicate and integrate these learnings with the rest of the team, and the wider teams to develop and optimize the overall retention strategy. 

This role requires a candidate with experience in subscription strategy and renewals, retention and pricing journeys. The Associate Director will be required to forecast retention performance (retention rates, churn, LTV, etc.) across all subscriber cohorts.

In addition, you will be responsible for building a holistic retention strategy across Dow Jones' B2C wealth and investing brands, products, and services which include Barron's and MarketWatch.

Reporting to our Senior Director, Retention, you will lead subscriber cohort insights/analysis, forecasting/budgeting and wealth and investing retention strategy, and collaborate cross-functionally with the Acquisition, CRM, Customer Service, Data Science, Finance, Product, and Technology teams. One Manager, Retention will report to you.

You will work in our midtown Manhattan office 3 days every week.

You Will:

• Report out retention insights through detailed cohort analysis of the full B2C subscriber base, in partnership with the data science team, to develop new retention strategies as well as optimize existing customer journeys.

• Develop processes to turn insights and analyses into actionable strategies across pricing, communications, and customer experience, to increase retention and LTV.

• Partner with the subscriber acquisition team to optimize the full funnel, across all cohorts and introductory offers, with the goal of driving long-term retention.

• Lead all retention forecasting in partnership with data science and finance. Drive the business narrative behind retention performance for individual subscriber cohorts and optimize strategies to grow revenue through improved retention. 

• Own the expense budget process for the retention team across all Dow Jones B2C subscriber cohorts.

• Focus on retainment of wealth and investing subscriptions through a personalized retention journey and strategy.

• Manage one Retention Manager to execute retention strategies, and oversee end-to-end UI/UX experimentations from concept to implementation to distilling resulting data.

You Have:

• The willingness and ability to work in our midtown Manhattan office 3 days every week

• 10 years of experience working in customer/subscriber retention with a focus on building subscriber insights through cohort analysis and turning these into actionable strategies

• Demonstrated ability to increase revenue through complex pricing strategies

• Experience leading retention forecasting and budgeting

• Expertise in subscription-based businesses

• Experience managing a 7-figure P&L budget

• Experience with analytics software (e.g. Adobe Analytics, Tableau)

• Outstanding quantitative reasoning skills

• Experience managing a direct report(s) preferred, but not required

• A bachelor's degree in marketing or business administration required

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 130,000.00 - 160,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..