Associate Director, Product Marketing

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

What You'll Do

The Associate Director, Product Marketing, will support the on-going launch of Attruby (acoramidis) and will drive cross-functional collaboration and tactical alignment, ensuring on-going success in the US. This individual will lead the development and execution of tactics supporting HCPs (physicians, APPs, etc.). This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Product Marketing, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. This role will report to the Executive Director of HCP Marketing.

Responsibilities

• Develops and leads key elements of the HCP personal and non-personal promotional brand strategy aligned to strategic imperatives

• Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives via key performance indicators.

• Leverages market research and analytics to optimize promotional marketing tactics

• Implements a communication strategy to ensure alignment with the sales team, ensuring alignment with the overall brand strategy

• Assist in the creation of HCP promotional tactics utilized to drive brand preference

• Assist in the development of all market-shaping promotion tactics

• Gains approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory. Secures final production.

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Provides tactical and strategic input on key planning items across all HCP activities such as omnichannel marketing campaigns and executions, conference planning and unbranded disease education campaigns

• Establishes close working relationships with other organizational colleagues (e.g. Sales, IT, Market Access, etc.) to ensure synergies across the brand marketing mix

• Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices

Where You'll Work

This is a hybrid role and requires in-office collaboration 3x per week in our San Francisco and Palo Alto Offices.

Who You Are

• 5+ years of industry experience

• Cardiovascular experience preferred but not required

• Demonstrated record of successful pharmaceutical/biotech marketing progression/experience

• A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities

• Experience with marketing strategy, sales, and regulatory policies and practices

• Ability to conceive, develop, and implement multi-dimensional marketing and business plans

• High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy and to align with key stakeholders on operational priorities

• Proven self-starter, able to work independently and as part of a team, across multiple projects 

• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution. 

• Excellent oral, written, and presentation skills 

• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement 

• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients 

• ~20% travel anticipated

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. 

Financial Benefits:

• Market leading compensation 

• 401K with 100% employer match on first 3% & 50% on the next 2%

• Employee stock purchase program

• Pre-tax commuter benefits

• Referral program with $2,500 award for hired referrals

Health & Wellbeing:

• Comprehensive health care with 100% premiums covered - no cost to you and dependents

• Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

• Hybrid work model - employees have the autonomy in where and how they do their work 

• Unlimited flexible paid time off - take the time that you need

• Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents

• Flex spending accounts & company-provided group term life & disability 

• Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility

• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities