Associate Director, Omnichannel Orchestration Capability Lead (Hybrid - Upper Gwynedd, PA)

Job Description

The Associate Director, Omnichannel Orchestration Capability Lead will work in collaboration with US Market stakeholders and Global support organizations to define, develop and implement new capabilities required to advance orchestration of seamless and personalized experience with customers. This individual will be the centralized business liaison accountable to drive enhancements to the data & insights, processes and technology that enable omnichannel orchestration for both US Business Units (Oncology and Specialty, Pharma & Infectious Diseases). They will be the business strategy lead for assigned capabilities including, but not limited to areas such as Omnichannel Orchestration, Salesforce, and Veeva.

Primary Responsibilities

Capability Strategy & Evolution

• Understand desired /defined customer experience and business needs in order to translate into actionable omnichannel orchestration capability requirements (people, process, technology, data & insights)

• Partner with Digital Human Health to translate business to functional requirements and ensure the product and features deliver on the needs of the respective business.

• Serve as the lead advocate/primary liaison for all communication on related capabilities for business stakeholders, ensure communications are aligned to overall enterprise communications priorities, opportunities, and field engagements

• Possess a deep knowledge about our current and future data & insights martech stack needs for omnichannel orchestration, as well as knowledge of vendor roadmaps (examples include but not limited to: Data Genie, Salesforce, Adobe, Veeva

• Partner with other Omnichannel Capability teams (e.g. Content Creation) to define, development and implement solutions to support content personalization strategies

• Obtain buy-in from brand teams on experimentation use cases and collaborate with team members to conduct tests

• Define governance process and metrics to conduct and evaluate marketing experimentation efforts and integrate learnings across markets

• Provide input to future state omnichannel capabilities roadmap and support prioritization and enablement of the capabilities

Leadership

• Lead cross-functional capability team(s); define goals and work iteratively to deliver value to business stakeholders and end customers

• Develop, manage and communicate metrics & KPIs that drive transformation of capabilities

• Evangelize and guide Business Units stakeholders on how marketing technology supports the business and customer strategies

• Improve data literacy by bringing analytics into the heart of all marketing activities and tools

• Champion the organization to operate in an experiential manner leveraging data & insights and new technology

• Partner with vendors to ensure the strategy, approaches, and requirements for omnichannel capabilities are understood and implemented appropriately

Other

• Budget planning and management, as appropriate

• This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned, including management of vendor services and/or contracted support.

Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office/work from home).

Education:

• Minimum: Bachelor's degree

• Desired: Master's degree

Required Experience:

• Minimum of 7 years of knowledge in one or a combination of the following: Marketing/Digital Marketing, Marketing Operations, Data & analytics, Marketing Technology

• Experience with marketing automation / multichannel marketing hub tech solutions that enable omnichannel personalized experiences.

• Agile/Scrum Knowledge and Experience

• Analytical skills, strong problem-solving, and demonstrated ability to think strategically

• Innovative thinking and exceptional business acumen

• Demonstrated consistent strong leadership skills and ability to work well with ambiguity

• Strong peer leadership and ability to collaborate with and coordinate activity among individuals in different reporting structures within the organization

• Excellent interpersonal skills

• Strong project management and negotiation skills

• Demonstrated ability to understand, distill and communicate complex information for specific audiences

• Strong executive presence and ability to speak with courage and candorwill be sent to recruit

Preferred Experience:

• Experience in pharmaceutical, biotech or other highly regulated industry.

Required Skills:

Brand Management, Business Strategies, Data Analytics, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Project Management, Strategic Planning, Strategic Thinking, Technology Marketing

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/5/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.