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This is an exciting time to join the Plasma Derived Therapies business unit, Neuromuscular franchise! Join our team as the Associate Director, Neuromuscular HCP Marketing Lead where you will lead the launch of the Neuromuscular portfolio products for CIDP (Chronic Inflammatory Demyelinating Polyneuropathy). This is a highly visible and dynamic role within a launch brand that will report directly to the Head of Marketing, Neuromuscular Franchise and will oversee a team of 2 Senior Managers. You will develop strategies and execute tactical plans, accountable for driving growth of the Neuromuscular portfolio products for CIDP by delivering an integrated HCP customer strategy across personal and non-personal marketing channels, in partnership with cross-functional partners. Accountable for leading and developing the brand HCP marketing team, all HCP promotional strategies and materials, messaging, playbooks. You will be also responsible for the execution and the pull-through of the strategy across the field teams and external customers.
Develop HCP marketing strategy including overall value proposition creation and associated messaging for the Neuromuscular portfolio products for CIDP launch
Lead a team of 2 senior managers and oversee management of key marketing initiatives, including sales collateral development, HCP professional education, congress strategy, salesforce targeting/segmentation, territory effectiveness improvements/tools, and HCP digital/non-personal tactics
Collaborate with cross-functional Customer Engagement team on omnichannel and market access related initiatives
Collaborate with HyHub Launch lead to ensure pull through in neuromuscular HCP strategy
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, patient services, compliance, and IT
Interface with KOLs and advocacy organization stakeholders
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Partner closely with field teams to ensure message pull through, provide support, monitor performance, and uncover opportunities and issues in execution through leadership of sales advisory council meetings
Collaborate with cross functional partners to enhance sales force effectiveness data, targeting, and lead generation tools
Optimize strategies and tactics based on effectiveness of marketing initiatives, insights, and learnings
Maintain marketing budget and partner with Finance to ensure accurate reporting
Contribute to annual strategic planning process and lead tactical planning
Lead management of sales collateral inventory and utilization
Bachelor's degree required
8+ years of experience with increasing responsibilities in sales, marketing or related function required
4+ years of dedicated experience engaging with HCPs preferred
Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g. managing deployment of assets)
Strong creative and conceptual thinking skills that can translate to formal strategy development and execution pull-through
Excellent analytical skills and comfortability with leveraging data to make decisions
Strong results orientated work ethic with a demonstrated ability to successfully lead project teams and manage tight timelines
Understand market trends, financial data, customer needs and assess new information quickly
Strong communication skills across all levels of the organization, including leadership briefs
Knowledge of the healthcare regulatory environment and demonstrated ability to place controls to ensure compliance with guidelines.
Successfully work within a highly matrixed organization and cross-functional teams
Comfortable with emerging technologies, adaptability to digital tools, and openness to AI-enabled processes.
Preferred:
MBA
Pharmaceutical industry experience
Experience working on a product launch
Experience in a rare disease state
Travel:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500U.S. Base Salary Range:
$153,600.00 - $241,340.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Job Exempt
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