Associate Director, Media Strategy

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism

Position Overview:

Lilly has created a centralized Customer Experience Hub (CEH) by assembling a group of teams, across the organization, that are passionate about understanding and serving customers, and work together as Team Lilly to meet their evolving needs within a complex healthcare ecosystem.

In today’s constantly evolving world, consumers’ media consumption habits are shifting faster than ever before. As such, Lilly has reimagined the Media Center of Excellence, shifting to a centralized team, and focusing on best-in-class media strategy and stewardship to improve business impact. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. Lilly is staffing for an Associate Director, Media Strategy Lead to work in the hub, in partnership with our consumer marketing teams. This position reports to the Sr. Director of Consumer Media, US.

An ideal candidate is an ROI-motivated, omnichannel media expert, with end-to-end knowledge of strategy, execution, and measurement to best partner with cross functional teams at Lilly. They will need to deliver incredible business results through paid media investment to meet company plan goals.

Key Behaviors:

Performance Obsessed: In constant pursuit of delivering better – iterating on plan, conceptualizing, and delivering innovation, all while monitoring in-market execution to ensure maximum revenue delivery potential Standout Colleague – embodying the Team Lilly Spirit: Quickly build trust and rapport within the organization by partnering across cross-functional teams to coalesce media strategy with greater organizational business needs and priorities Pioneer of Problem Solving: Solutions-oriented while challenging the status quo, identifying and building solutions to enable better business outcomes Data Savvy: Resists data paralysis by working with key internal collaborators to prioritize and analyze data to find relevant insights and optimizations in a sea of data points

Responsibilities:

Media Planning & Development, Implementation & Measurement: In collaboration with the media agency, lead development of best-in-class consumer media strategies. Participate in annual brand planning process; including development of media objectives, channel strategy, channel mix and measurement plan, while challenging the status quo and constantly driving for greater plan performance. Ensure consistent application of media return on investments, historical performance and consumption insights across touchpoints and channels to improve revenue potential of plans.

Leadership and Influence: Lead and influence decision making cross-functionally, by developing data driven media strategies, which lead to positive customer experiences. Comfortable with discussion/presentation to leadership 2-3 levels up, including CMO’s and other C-suite.

Agency Management: Effectively manage large national media agency relationships. Establish expectations (two-way) for client – agency partnership. Form relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation.

Market Monitoring: Review competitive marketplace data, both via media spend by channel as well as competitive SOM, in collaboration with brand marketing and BU leads to make recommendations for brand implications/actions.

Financial Management: Track and manage budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.

Risk Management: Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.

Basic Qualifications:

• Bachelor’s degree:
• 7+ years’ experience
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Additional Preferences:

• Ideally at least 5 years’ media agency experience
• Communications, Marketing, Media or Business
• Requires broad expertise across multiple media channels preferably with both offline and online planning experience with strong experience with various Planning Tools, Media Measurement and Media Mix Modeling
• Comfortable with change and ambiguity and ability to resolve problems.
• Highly collaborative in nature and understand how to get things done within a complex, layered organization.
• Demonstrated critical thinking, analytical, and problem-solving skills
• Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills
• Have a consistent record in influencing levels above them and outside of their functional area and a service attitude.
• Record of successfully leading cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, constantly evolving environment
• Ability to respect and work effectively with a diverse group of people
• Strong verbal and written communications skills with high attention to detail
• Strong problem solving skills

Other

• Travel ~25%
• Position is based in Indianapolis.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$127,500 - $187,000

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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