The Associate Director, Marketing Technology is responsible for the marketing technology strategy, governance, roadmap, operations and evolution of the portfolio across the Bank. They will ensure that all marketing platforms operate as a unified ecosystem that drive automation, personalization and business outcomes. This role combines strategic platform leadership with deep technical acumen, actively configuring, enhancing, and optimizing marketing technology tools to enable personalized, data-driven customer journeys. This role owns the integrated marketing technology architecture and works closely with partners in Marketing, Digital Banking, Data and across Technology to translate business needs into scalable solutions.
The Associate Director, Marketing Technology should be internally motivated and constantly strive to find innovative ways to enhance capability, methodology and practice; always looking to maximize business value by balancing strategic technology plans with speed of delivery.