Job Description Summary
The successful candidate will drive digital experience accountability and speed through upstream risk management and mitigation strategies. You will drive our strategy, delivery, and management of marketing programs by optimizing and creating efficient operational processes, audit strategies, universal content standards, process mapping in a clear, documented format. This is a transformational, highly visible role with significant potential for impact within the organization.
Job Description
Key Responsibilities:
Marketing Program and Channel Governance
• Intersect with a cross functional stakeholder group of marketing technology, privacy, regulatory, medical, marketing, marketing operations, etc to pull through new marketing program features and technology compliantly
• Ensure consistent application of executional requirements at the channel tactical level that are compliant and efficient
• Innovate across our organization’s digital presence, leading with an enterprise mindset and utilizing AI where appropriate
• Lead and manage projects and act as subject matter expert as needed to represent the department within assigned governance area
Content Approval Process Excellence
• Simplify and standardize digital engagement processes: In an Agile methodology, deliver content standards, process inputs & outputs, clarify stakeholder roles & responsibilities, and related channel documentation to enable consistent, compliant ways of working; Perform requirements gathering, technical specifications, and testing solutions prior to deployment
Quality Assurance
• Via an above brand lens, drive the effectiveness of the Material Approval Process (MAP) through upstream, in-stream, and downstream oversight and collaboration
• Centralize capabilities for content across channels, and ensure adherence to all MAP/MIST process and compliant channel requirements
Optimization
• Communication/Collaboration; Ensure core strategic narrative and scope is aligned across stakeholders; Simplify complex / technical concepts into themes that are easy to understand and recall; Present opportunities, risks, and benefits to senior stakeholders succinctly; Develop presentations and quick reference guides; Manage guidance docs and related system instructions; Write/contribute to Working Practice Documents (WPDs); Consult in Audits/Inquiries, whether internal or external
• Create and execute optimization cycles for activated channels within scope to improve process effectiveness and optimize material lifecycle with alignment to commercial and compliance requirements
• Define & design an approach for collecting & managing feedback on the existing processes and optimize based on value drivers for the business
Education (minimum/desirable):
BA/BS degree or Equivalent required. Focus in Business, Marketing, Digital Media, Computer Science, Engineering, or Communications preferred.
Experience/Professional requirement:
· A minimum 5 years’ experience in pharmaceutical/biotech industry and/or digital marketing operations role
· Mastery experience leading cross functional teams and challenging the status quo
· At least 2 years of functional experience in pharma/biotech marketing strategy, regulatory, marketing technology, marketing operations, IT, sales or communications preferred.
· Any kind of launch experience: Product, Marketing, Technology etc.
· Working knowledge of FDA and Pharmaceutical regulatory and compliance guidelines on advertising and promotion
· Pharmaceutical review and approval process acumen
· Deep understanding of the advertising/creative development process
· Ability to operate under, and apply, Agile Methodology
· Proficient in MLR process and systems, including but not limited to Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflow and/or other channel execution applications; Drupal, SFMC
· Proficient in digital channel requirements and policies governing the digital ecosystem
· Comfortable interacting with all levels of the organization, including senior leaders
· Strong project and process management and results-oriented ability to deliver under tight deadlines
Novartis Compensation Summary:
The salary for this position is expected to range between $160,300 and $297,700 per year.
The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.
Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.
US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary Range
$160,300.00 - $297,700.00
Skills Desired
Agility, Analytical Skill, Brand Awareness, Brand Engagement, Channel Management, Channel Marketing, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Digital Marketing, Digital Media, Marketing, Marketing Communications, Social Media, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships, Waterfall Model