Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
Sol de Janeiro is seeking an Associate Director, Global Public Relations. This role is a key bridge between strategy and tactics within the global communication function, responsible for shaping and driving the brand’s earned media strategy across markets. Reporting into the Director, Global & Americas PR, this role will help lead high-impact global campaigns, guide agency and regional execution, and play a critical role in defining how Sol de Janeiro shows up culturally.
What You’ll Be Working On
Global PR Strategy & Leadership
- Partner with senior leadership to define and evolve Sol de Janeiro’s global earned media strategy, ensuring alignment with brand positioning, GTM priorities, and cultural moments
- Lead the development of campaign frameworks that elevate the brand beyond product into cultural relevance and conversation
- Serve as a key voice in cross-functional planning, ensuring PR is embedded early and meaningfully across launches and initiatives
Campaign & Launch Leadership
- Own end-to-end execution of global PR campaigns, including major product launches, brand moments, and partnerships
- Drive consistency and excellence across markets, ensuring global narratives are translated effectively at the regional level
- Identify and secure high-impact storytelling opportunities that position Sol de Janeiro as a leader in beauty, fragrance, and culture
Media & Industry Relationships
- Cultivate and maintain top-tier relationships across beauty, business, and culture media
- Lead outreach for key moments, including exclusives, features, and executive visibility opportunities
- Elevate the brand’s presence across emerging platforms including broadcast, podcasts, Substacks, and new media
Agency & Regional Management
- Serve as a point of contact and manager of global and regional PR agencies, ensuring clear direction, accountability, and consistent execution
- Align markets around shared priorities while allowing for localized storytelling where relevant
- Drive performance through clear KPIs, reporting, and ongoing optimization
Eventing & Experiential Strategy
- Oversee global press events, previews, and experiential activations, ensuring they deliver both brand impact and measurable earned results
- Partner cross-functionally to create moments that resonate culturally and editorially
Team Leadership & Development
- Manage and develop junior team members, fostering growth, accountability, and strong executional standards
- Support team structure and resourcing, including onboarding and scaling as needed
Performance & Optimization
- Track and analyze PR performance, including share of voice, coverage quality, and campaign impact
- Translate insights into actionable recommendations that continuously elevate strategy
Industry & Cultural Insight
- Stay ahead of trends across beauty, fashion, media, and culture
- Leverage insights to keep Sol de Janeiro at the forefront of conversation and innovation
Must Haves
- 8–10+ years of experience in PR and communications, with a strong focus on global campaigns
- Proven ability to lead high-impact earned media strategies within beauty, lifestyle, or consumer brands
- Strong experience managing agencies and cross-functional teams
- Demonstrated success in securing top-tier media coverage and building meaningful industry relationships
- Exceptional storytelling and communication skills, with a sharp editorial instinct
- Strategic thinker with the ability to translate brand vision into impactful PR programs
- Highly organized and able to manage multiple complex initiatives simultaneously
- Data-driven mindset with experience using insights to inform strategy
- Passion for beauty, culture, and storytelling, with a deep alignment to Sol de Janeiro’s brand ethos
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any