Associate Director, Client Activation

Job Title

Associate Director, Client Activation

Job Description

I. Job Summary | About the Role

In this role, you’ll lead multiple complex, high-touch, high-revenue custom content programs (print, digital, video, social and events) for key Finance, Travel, Tech and Auto advertisers. You’ll manage several projects simultaneously while balancing timelines, deliverables, and client expectations, and you’ll confidently navigate obstacles and next steps independently. 

You’ll guide programs from pre-sale consultation through post-sale activation, partnering closely with Sales, Content Strategy, and Account Strategy to ensure smooth handoffs and strong execution. Acting as the central hub of information, you will drive clarity, alignment, accountability, and media expertise across cross-functional teams—while maintaining rigorous project documentation and delivering high-quality creative output.

You’ll build strong client relationships by communicating clearly, managing production needs under tight deadlines, and navigating ambiguity with confidence.

II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
50% Program Management & Execution: Manage multiple high-touch, custom programs simultaneously, owning end-to-end execution from post-sale transition through final delivery. Oversee the production of integrated content campaigns (print, digital, video, custom ad units, and social) independently, ensuring alignment with scope, timelines, budget, and creative standards. Orchestrate cross-functional workflows across Editorial, Creative, Production, and Sales to drive seamless handoffs, optimize resources, and proactively mitigate risks before they impact delivery.

40%Client Service: Serve as the primary day-to-day client lead, building trusted relationships with People Inc. partners from post-sale through campaign completion. Partner closely with Sales and Account Strategy to ensure seamless program activation and alignment with client objectives. Lead client communications, including weekly status calls and milestone reviews, proactively managing expectations, resolving challenges, and identifying opportunities to strengthen partnerships and drive renewals.

10% Post-Campaign Review: Contribute to end-of-campaign debriefs by sharing insights, learnings, and recommendations to continuously enhance future program delivery and team processes.

III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education: Bachelor’s degree preferred, but relevant work experience and qualifications to be equally weighted

Min Professional Experience:  You have worked in an activation or production role for 7 + years, overseeing multiple elements to implement a program/project with a successful history of project completion. 

Specific Knowledge, Skills and Abilities: You have superb written and business communication skills. You are a team player with strong interpersonal skills that will engage clients, agency decision makers, team members and internal counterparts. You have a sound knowledge of the custom content production process, event production and superb project management skills. 

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $95,000.00 - $115,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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