Become a part of our caring community and help us put health first
At CenterWell, we're transforming healthcare by delivering integrated, personalized experiences that place patients at the center of everything we do. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, hospice, and retail—we're committed to whole-person care that supports physical, emotional, and social well-being.
We're seeking an experienced digital activation leader to serve as Associate Director, Channel Activation & Optimization. In this role, you will orchestrate the activation of CenterWell's owned channels—social, email/automation, SMS, portal, and reputation management—into coordinated, connected experiences rather than siloed channel execution. You will turn strategic priorities from the Line of Business Digital Activation team into actionable channel plans, workflows, and continuous optimization programs.
This is an ideal role for a leader who thrives in fast paced agile environments, excels at operationalizing strategy, and is passionate about improving channel performance through experimentation, data-driven decision-making, and integrated activation.
CenterWell is part of Humana Inc., and this role sits within the Marketing Organization, a key component of the broader Enterprise Growth team. You'll partner closely with Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology.
As Associate Director, Channel Activation & Optimization, you will lead the planning, orchestration, and continuous improvement of patient and prospect communications across CenterWell's owned digital channels.
- Lead integrated channel activation, translating LOB digital strategies into coordinated communication plans across social, email/automation, SMS, portal, print, and reputation channels.
- Build and manage unified activation workflows, ensuring efficient processes for intake, prioritization, sequencing, testing, and delivery.
- Drive channel optimization, establishing goals, KPIs, testing programs, and continuous improvement frameworks to maximize engagement, clarity, and conversion.
- Oversee campaign execution, including segmentation, targeting, timing, and performance enhancement across all owned channels.
- Partner with cross-functional teams—Brand, Product, Analytics, Marketing Ops, and Data & Tech—to ensure communications are accurate, compliant, and strategically aligned.
- Use insights to improve channel efficiency, identifying opportunities to streamline processes, modernize channel use, and scale best practices.
- Advance personalization and journey‑based experiences, supporting dynamic content, contextual messaging, and channel‑appropriate storytelling.
- Ensure operational excellence, bringing structure, consistency, and rigor to how CenterWell activates digital channels.
Your leadership will enable CenterWell to deliver integrated, high-performing communications that build trust, drive action, and improve health outcomes.
Use your skills to make an impact
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 7+ years in channel marketing, digital activation, or multi-channel communication leadership
- 3+ years of leadership experience with cross-functional team collaboration
- Strong understanding of digital channels—including social, email/automation, SMS, and reputation management—and their performance metrics
- Prior experience managing social handles and reputation platforms (e.g., Facebook, Google Business, listings management)
- Demonstrated success in orchestrating multi-channel activation to support business goals
- Experience driving channel optimization, testing agendas, and performance improvements
- Proficiency with CRM, analytics tools, and marketing activation platforms
- Excellent communication, analytical, and project management skills
Preferred Qualifications
- Master's degree or relevant certification in Marketing Strategy, Digital Communications, or Healthcare Marketing
- Ideal candidate will reside within 50 miles of Louisville, KY or Miami, FL.
- Experience with Salesforce Marketing Cloud, Adobe Campaign, Sprinklr, Google Business Listings/Yext
- Familiarity with healthcare regulations and patient communication standards
- Background in journey orchestration or dynamic content frameworks
- Experience with agile marketing workflows or operational optimization
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
- Satellite, cellular and microwave connection can be used only if approved by leadership
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 03-03-2026
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.