Associate Director, Brand Engagement

Associate Director, Brand Engagement (BioPharmaceutical Business Unit)

Wilmington, DE

Hybrid Work- on average 3 days a week from office

Associate Director, Brand Engagement is accountable for the performance of US Patient Support patient and provider support program design and implementation, ensuring the program operations meet brand requirements, and serve as the liaison between brand marketing, Access Strategy, cross-functional partners, and the US Patient Support team. A key responsibility of this role is to ensure the program teams have a clear understanding of brand goals and that services offerings enhance healthcare provider and patient access to AstraZeneca specialty care brands and evolve over time as market conditions evolve. This position has multi-faceted responsibilities with various contact points internal and external to the company.  

Key Responsibilities:  

• Ensures deep understanding of brand strategy, competitive landscape including competitor service mix, technology offerings, and patient and provider challenges and expectations  

• Provide consultative insights on channel and services strategy best practices and how AZ programs will differentiate the company in the market, sharing learnings from other brands and therapeutic areas  

• Serve as US Patient Support lead on cross-functional launch teams for new drug launches or label expansions ensuring affordability, field reimbursement, Access 360, and Information Center considerations are represented and communicated back to the respective teams  

• Accountable for ensuring brand and US Patient Support marketing asset portfolio is comprehensive, delivers outstanding customer experience, and meets brand's goals  

• Develop program and services training plan for US Patient Support including AZIC, Access 360, FRM, and launch meeting sales track and Market Access track  

• Accountable for development of US Patient Support brand reporting library including gaining alignment on standard reports as well as services and access and coverage trend analysis  

• Accountable for program processes and program specific procedures aligned to brand service strategy  

• Lead internal functional groups (Operations, Training and Quality department, Sales Operations, Business Solutions, among others) and Market Access stakeholders to effectively deliver service improvements and brand initiatives  

• Accountable for defining program performance metrics, including Service Level Agreements (SLAs) or Key Performance Indicators (KPIs), brand expectations and goals to cross-functional teams  

• Monitor program adherence to the SLAs and KPIs, and identify process gaps and improvements that build efficiency and deliver a better customer experience  

• Collaborate with Field Reimbursement Leadership Team and identify and implement process improvements that lead to greater patient and provider satisfaction  

• Monitor brand forecasted volume to adjust internal forecasts and communicate changes to appropriate parties. Collaborate with AZ brands to monitor volume trends and track program budgets  

• Participate in account review/strategic planning exercises with the US Patient Support senior leaders.  

Minimum Requirements:  

• Bachelor's Degree in Healthcare or related field  
   

• 5 years relevant experience with progressive responsibilities  
   

• Deep understanding of patient and provider support program strategies and tactics

• Demonstrated capability to successfully collaborate with brand teams to launch new brands or expanded indications  

• Experience managing patient access implementation projects such as asset development, data exchanges and reporting workshops  

• Excellent oral and written communication skills to provide clear messages to all levels within AstraZeneca  

• Demonstrated ability to effectively establish and maintain working relationships with peers and constituents at all levels of the organization  

• Demonstrated analysis and problem solving skills using innovative thinking  

• Experience working with and negotiating with external vendors  
   

• Exhibits strategic thinking, takes a consultative approach
   

• Project management proficiencies and comfort with building structure
   

• Exceptional organisational skills with the ability to prioritise and manage high volumes of work from multiple stakeholders and channels in a fast‑paced, dynamic environment. 

Preferred:  

• Master's Degree in Healthcare related field or Business Management  

• Field Reimbursement experience  

Office Working Requirements

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
 

#LI-Hybrid