Associate Director, Brand Content

Job Description:

Associate Director – Content & Media Solutions

Client: Procter & Gamble 'Corporate Citizenship' line of business

Reports to the team Director

Who Are We?

The Carat Content team invented itself to help brands reach and deepen their connections with consumers in a world where people converge the points of connection, engagement and transaction around content. With a specialty in combining storytelling with media science and research, our goal is to provide meaningful and branded content solutions that deepen

consumer identification and brand loyalty.

This hybrid position bridges Content and Media Solutions, driving the development of integrated media and brand content strategies for Procter & Gamble. P&G is a global leader in marketing excellence and, through its partnership with Carat, continues to increase growth and deliver award-winning results. The P&G Corporate Media Solutions & Content team supports some of P&G's most awarded programs. These programs promote inclusivity, equality, sustainability, and overall use of advertising as a Force For Good, Force for Growth.

Position Summary

Carat Content & Media Solutions is looking for an Associate Director (AD) to lead strategy, implementation, and measurement for Procter & Gamble's Corporate Citizenship projects. You will create media and content-led ideas, partnering with Directors, Managers, and Specialists (Video, Audio, Digital, Operations) across planning, execution, and program management. You will help shape P&G's innovation and expansion through media channels, brand entertainment, and content projects.

You will be a media and content-focused advertising professional with experience in content development, brand entertainment integrations, program management, compliance, media planning, production, execution, and analytics.

What You Will Do

• You will develop strategic media and content solutions aligned with business and marketing goals, supported by data and insights.
• You will stay current on media, content, and technology trends to inform client strategies.
• You will collaborate across P&G and Carat teams to align priorities and identify partnership opportunities.
• You will partner with P&G clients and entertainment industry partners—media companies, production teams, networks, and agencies.
• You will pursue new entertainment opportunities and manage existing partnerships.
• You will provide cost/value recommendations and develop impactful activations.
• You will oversee media integration agreements and tactical plans with suppliers and activation teams.
• You will ensure, accurate media plans
• You will lead client presentations, proposals, and trend POVs.
• You will manage expectations, deliverables, and program recaps per agency/client guidelines.
• You will develop paid, owned, and earned media ecosystems based on insights and strategy.
• You will manage direct reports on financial reporting, budgets, and trackers.
• You will be a cross-agency liaison for content and media.
• You will participate in creative approvals, shoots, and production reviews.
• You will travel to support program success and activation.

Qualifications

• You have 5+ years in advertising/media planning (digital, social, influencer, PR, video, or creative).
• You have client servicing, communication, and project management skills.
• You can lead teams, manage multiple priorities, and solve challenges under pressure.
• You are proficient in Microsoft Office and social platforms; MediaTools experience.
• Willing to travel quarterly.

Additional Information

The annual salary range for this position is $113,000 - $182,850 annually. We base placement within the salary range on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. We will review applications on an ongoing basis, and we will contact qualified candidates for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent