Associate Digital Product Manager - Member AI

This position sits right at the crossroads of business strategy, digital experience, and technology innovation. The team truly cultivates an environment where creative thinking is encouraged—especially when it comes to responsibly utilizing AI-enabled tools to enhance everyday work. AI is woven into established workflows, templates, and policies to boost efficiency, consistency, and informed decision-making. As employees grow in their roles, there's an expectation to leverage AI even more extensively, helping to transform how members are served.

In this role, you'll engage closely with stakeholders across Customer Support, Sales Enablement, Product Marketing, and Engineering. The focus will be on translating evolving business priorities into scalable digital solutions. To be successful in this role, you’ll bring the ability to create clear digital roadmaps, accelerate delivery through prioritized backlogs, and improve customer and internal experiences using data‑driven insights. You’ll lead agile collaboration, align engineering capacity with the highest value initiatives, and ensure solutions are delivered on time, to specification, and with measurable impact.

If innovation, accountability, and meaningful outcomes resonate with you, we invite you to apply and join the team.

Job Responsibilities 

• Working closely with stakeholders to understand the business and advance solutions as business priorities evolve
• Supporting Customer Support, Sales Enablement, and Product Marketing in the development of digital strategies, features, capabilities, and content 
• Collaborating and coordinating with cross-functional teams to develop and propose digital strategy in support of key business and product initiatives 
• Overseeing a backlog that aligns with available Engineering capacity and maps to an overall digital solutions roadmap
• Leading Agile ceremonies and/or collaboration meetings, such as planning, refinement, demos, and retrospectives with technology teams
• Coordinating within cross-functional teams to support product, program and outreach optimizations and the delivery of regulatory and contractual assets
• Working closely with Engineering to ensure solutions are delivered to specification in a timely and cost-effective manner  

Job Qualifications 

Education 

• Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment 

Experience 

• 3 years - Working in the field of digital product management, content management, web design and publishing, member/relationship database marketing campaigns. 

Skills\Certifications 

• Ability to work independently with minimal supervision or function in a team environment sharing  responsibility, roles and accountability. 
• Proficient in Microsoft Office M365 (Outlook, Word, Excel, PowerPoint, Teams, etc.) and SharePoint
• Must be a team player, be organized and have the ability to handle multiple projects 
• Excellent oral and written communication skills 
• Strong interpersonal and organizational skills 

Conversational AI, Data Literacy, Product Execution, Stakeholder Coordination, User Experience Consulting

Number of Openings Available

1

Worker Type:

Employee

Company:

BCBST BlueCross BlueShield of Tennessee, Inc.

Applying for this job indicates your acknowledgement and understanding of the following statements:

BCBST will recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.

Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page:

BCBST's EEO Policies/Notices

BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.