Associate Creative Director, Video and Animation - Gap Brand

About the Role

As the Associate Creative Director, Video & Animation for Gap Brand, you will be a key creative contributor responsible for bringing OMNI Channel seasonal brand stories to life through compelling video and motion content. You will collaborate across teams to develop innovative, emotionally resonant visual narratives that elevate the brand and engage customers across all channels. This role blends strategic thinking, storytelling, and hands-on creative execution to support integrated marketing campaigns.

What You'll Do

Creative Development:

• Concept, storyboard, and direct video and animation assets for seasonal campaigns, product launches, and brand storytelling across digital, social, in-store, social, collabs/brand projects and experiential platforms.

• Translate brand strategy and seasonal narratives into dynamic visual content that connects with diverse audiences.

Cross-Functional Collaboration:

• Partner with brand strategy, merchandising, design, visual merchandising, and store operations to ensure creative alignment and consistency across touchpoints.

• Work closely with producers, editors, and external vendors to manage production timelines and deliverables.

Execution & Oversight:

• Maintain high standards of craft and detail across all motion assets.

• Ensure projects are delivered on time and within budget, adhering to seasonal timelines and brand guidelines.
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Strategic Influence:

• Contribute to the evolution of Gap’s visual identity in motion, influencing how the brand shows up in video and animation.

• Support the Creative team in shaping motion direction and strategy.

Who You Are

• 5+ years of experience in video, animation, or motion design within a creative or brand marketing environment.

• Strong portfolio showcasing storytelling, design, and animation across various formats and platforms.

• Proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator); experience with Cinema 4D or similar 3D tools is a plus.

• Strategic thinker with a passion for brand storytelling and visual innovation.

• Highly detail-oriented with strong organizational and time management skills.

• Excellent communication and presentation abilities.

• Comfortable working in a fast-paced, collaborative environment.