Associate Creative Director, HOKA NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Associate Creative Director, HOKA NA 

Reports to: Vice President, Marketing, NA HOKA

Location: United States (Remote)

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

As Associate Creative Director, HOKA North America, you’ll be a hybrid creative leader who fuses bold art direction, compelling storytelling, and refined design expertise to shape and elevate HOKA’s brand expression. You’ll play a pivotal role in the North America Marketing organization, partnering with leadership to develop modern, culturally resonant work across lifestyle and performance (Trail and Road). You’ll lead projects from initial brief to final delivery—driving concept development, design execution, and production across campaigns, experiential, social, and paid media. You’ll champion ideas from concept to execution, blending innovative design systems with impactful storytelling. You’ll manage the creative process end-to-end, balancing timelines, resources, and quality to ensure excellence at scale, and adapt global toolkits for regional markets in ways that feel authentic and culturally relevant. Collaboration is key, as you’ll work with copywriters, designers, producers, and marketing partners, while managing internal creative teams and external agency partners. You’ll mentor and inspire creative team members, driving craft excellence and ensuring brand consistency across North America.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential, together with Sr. Manager Creative Operations, North America
• Oversee and manage North America in-house and freelance creative resources, ensuring high-volume asset production and complex projects are delivered on time and with exceptional quality
• Provide strong art direction, design and storytelling expertise across all creative outputs, including campaign development and creative ideation
• Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact
• Create locally relevant ideas from concept through to delivery, rooted in cultural insight
• Manage and inspire internal creative teams, while overseeing external agency partners
• Balance creative vision with operational rigor, ensuring alignment and consistency across all touchpoints
• Collaborate with cross-functional partners to bring consumer-first ideas to life
• Understand business needs and help shape the long-term creative vision for the brand
• Stay ahead of cultural and design trends to keep the brand modern and relevant
• Mentor creative talent and foster an environment of inclusion and belonging

Who You Are

• BA in Graphic Design or relevant related field, or equivalent combination of education and experience
• 10+ years of experience in an agency or in-house team, with at least 5 years in a senior creative leadership position leading, coaching, and developing multidisciplinary creatives
• 5+ years’ experience directing photography and demonstrated creative expertise in a broad range of design disciplines including photography, print, digital, retail, events, and experiential design
• Strong passion and connection to cultural trends, particularly within lifestyle, running, and fashion spaces, with an authentic understanding of the lifestyle consumer
• Diverse portfolio reflecting sophistication in graphic design, strong typography, and photo & video art direction
• Expertise in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Suite
• Strategic thinker and creative conceptualizer, with excellent communication and presentation skills adaptable for audiences across regions and levels
• Inspirational leader who enjoys mentoring and developing teams of in-house and freelance designers and copywriters
• Highly motivated self-starter and team player, culturally relevant, and always searching for inspiration and new influences
• Proven ability to lead and execute integrated campaigns that resonate with Gen Z and Millennials, balancing trend-driven relevance and meaningful narratives
• Experienced art director on location and in studio, directing models and product photography
• Experience managing, vetting, and sourcing creative and production agencies and talent
• Ability to succeed in a matrix organization through influence, partnership, and respect for shared and differing objectives
• Instills and reinforces the highest standards for collaboration and teamwork within HOKA brand marketing and across the Deckers’ brand portfolio
• Fosters an environment of inclusion and belonging, championing best practices to improve representation and diversity
• Develops, motivates, recruits, and retains high potential talent via clear goals, coaching, and identifying stretch opportunities
• Extremely detail oriented, process-friendly, and capable of working within tight timelines on multiple projects simultaneously
• Exhibits a high level of personal integrity, empathy, and respect for others

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$150,000 - $165,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.