Peloton

Associate Creative Director, Design

New York, New York Full Time

About the Role 

We are seeking a highly collaborative and innovative Associate Creative Director with a design and art direction background to join our in-house brand creative team. In this pivotal role, you will be responsible for developing impactful creative strategies and big ideas that can scale for upcoming brand campaigns, partnerships, and content initiatives.

You will operate as a creative thought partner, seamlessly connecting the efforts of Peloton's cross-functional teams. Your mission is to dive deep into the Peloton brand essence, translating its DNA into engaging visual and verbal narratives that resonate across channels new and old. You will help transform strategic business goals and sharp audience insights into high-impact campaigns and experiences. From initial brief to final execution, you will champion the best ideas and ensure every piece of creative is delivered with a high standard of craft.

This is an exciting opportunity for someone who believes in design thinking, excels in collaboration, possesses a clear creative vision, and can navigate complex partnerships to deliver exceptional results. This role will report directly to our Head of Brand Lab.

Your Daily Impact at Peloton 

  • Proactive Leadership & Direction: Work with writers and designers to drive the conceptualization and execution of impactful creative campaigns and experiences.
  • Cross-functional Brand Collaboration: Work closely with the partner brand's creative teams, fostering a cohesive and collaborative environment to develop truly integrated creative strategies.
  • Brand Advocacy & Integrity: Ensure all creative outputs are aligned with Peloton's overall brand strategy and visual/verbal guidelines, maintaining a consistent and unified brand presence.
  • Mentorship & Development: Guide and mentor creative team members involved in the projects, providing constructive feedback and fostering an inclusive and innovative environment.
  • Innovation & Agility: Stay current on industry trends and platform updates to ensure the brand remains fresh, relevant, and impactful, adapting quickly to new opportunities.
  • Project Ownership: Take ownership and drive creative projects from concept to execution, proactively partnering with internal and external stakeholders to ensure the timely delivery of assets and managing complex priorities effectively in a dynamic environment.

You Bring to Peloton

  • Creative Excellence & Portfolio: A robust portfolio demonstrating both integrated creative vision and product-driven work. 
  • Experience & Expertise: Proven expertise and leadership in design and art direction, typically gained through 5+ years of relevant experience in a creative leadership capacity.  
  • Digital Execution: Proven experience in leading and executing digital creative assets, including visual design, art direction, and foundational understanding of video production and copywriting. 
  • Tool Proficiency: Deep proficiency in modern design and collaboration tools (i.e. Figma, Adobe Creative Suite, etc.) and a foundational understanding of product design principles.
  • Team & Environment: Demonstrated ability to be agile and effective in a highly collaborative and dynamic team setting.
  • Communication: Exceptional  communication skills and the ability to clearly articulate creative rationale and strategic vision to diverse audiences.
  • Craft & Quality: Committed to high quality craft and exceptional attention to detail. 
  • Brand Immersion: A high degree of professional curiosity and the ability to quickly immerse in Peloton’s brand ethos to develop resonant creative strategy across  the fitness category and consumer brands more broadly.
  • Global Awareness: Experience adapting large-scale brand campaigns for diverse international markets is beneficial.

#LI-SV1 

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

  • Medical, dental and vision insurance 
  • Generous paid time off policy
  • Short-term and long-term disability
  • Access to mental health services
  • 401k, tuition reimbursement and student loan paydown plans
  • Employee Stock Purchase Plan
  • Fertility and adoption support and up to 18 weeks of paid parental leave 
  • Child care and family care discounts
  • Free access to Peloton Digital App and apparel and product discounts
  • Commuter benefits and Citi Bike Discount
  • Pet insurance and so much more!
Base Salary Range
$168,750$207,300 USD

 

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.