Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.
As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.
Join our team and create your future.
Key Responsibilities
Content Development
• Write persuasive, conversion-focused copy for digital and multichannel campaigns, including social, email, website, paid social, and paid search.
• Translate industry insights and marketing strategies into dynamic storytelling that resonates with targeted audiences across buyer stages.
• Partner with the Industry Marketing Director to inform and strategize around channel-specific messaging.
Optimization & Performance
• Apply SEO and emerging GEO techniques to maximize visibility and discoverability.
• Support measurement and optimization by contributing to A/B testing strategies and copy refinements based on performance results.
• Collaborate with analytics and digital teams to monitor content impact and integrate insights into future copy development.
Collaboration & Thought Leadership
• Serve as a thought partner to the Industry Marketing Director and Content Strategy team, bringing fresh creative ideas and market trend insights.
• Work cross-functionally with Creative, Digital, and Industry Marketing peers to ensure consistent voice and alignment across all touchpoints.
• Mentor junior content team members in writing best practices and channel-specific approaches.
• Collaborate with the Creative team to develop compelling content narratives that support integrated, multichannel campaigns.
• Apply AI literacy and experience with AI copywriting tools to enhance content development, streamline workflows, and generate new ideas responsibly.
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Qualifications
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years of professional experience in copywriting, preferably within B2B or professional services marketing.
• Proven ability to write compelling, audience-centered copy across channels including digital advertising, email, social, web, and paid campaigns.
• Strong understanding of the buyer journey and ability to tailor messaging to specific stages for engagement and conversion.
• Familiarity with SEO, GEO, measurement, and optimization strategies.
• Experience with A/B testing methodologies to inform content performance improvements.
• Professional portfolio demonstrating creative range and alignment with brand tone (required for consideration).
• AI literacy and experience using AI copywriting tools to improve efficiency and creativity in content workflows.
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Core Skills & Competencies
• Strategic Storytelling: Ability to translate complex ideas into clear, compelling, and engaging copy.
• Multichannel Writing Expertise: Skilled at writing for diverse platforms (web, social, email, paid digital) with an understanding of audience and channel nuances.
• Campaign Alignment: Knowledge of integrated, multichannel marketing campaigns and the role of copy in driving results.
• Creative & Innovative Thinking: Brings forward fresh, audience-focused ideas to enhance impact.
• Optimization Mindset: Understands measurement and performance data to refine content for maximum ROI.
• AI Literacy & Tool Use: Proficiency in using AI writing tools to support copy development while maintaining ethical and brand standards.
• Collaboration & Influence: Works effectively across marketing teams and with senior stakeholders.
• Professional Services Knowledge: Experience in B2B or consulting industries preferred.