Assoc. Dir, Marketing ONC

Job Description

Associate Director, US Oncology HCP Campaign Development Lead (CDL)

Our Oncology team translates breakthrough science into medicines that extend and improve patients’ lives. We prioritize access, collaboration with payers and governments, and excellence in innovation and launch execution.

The Associate Director, HCP Campaign Development Lead (CDL) will lead HCP engagement and experience efforts in partnership with the marketing strategy team. Design, execute, and optimize HCP-focused campaign tactics and digital channels to support product launches and ongoing commercial objectives. This role works cross-functionally with Brand, Commercial, Medical, Legal/Regulatory, Analytics, Agencies, and Operations to deliver compliant, measurable HCP programs that drive education, adoption, access, and channel engagement.

Key Responsibilities:

• Serve as the embedded HCP marketing lead on the marketing strategy team and translate strategy into actionable HCP tactics.

• Develop, activate, and optimize integrated HCP campaigns across professional channels (digital, field materials, medical education, paid search to HCPs, HCP landing pages, clinician web content, specialty channels, etc.).

• Define campaign objectives, target HCP segments, channel mix, timelines, measurement plans, and success criteria with Analytics.

• Use market research, segmentation, and performance data to refine targeting, messaging, and campaign iteration.

• Ensure scientific accuracy and regulatory/compliance alignment in all communications.

• Partner with media/digital teams and agencies to plan channel strategy, optimize performance, and run test-and-learn programs.

• Support media/channel budget planning and monitor spend versus performance.

• Manage asset development using agile workflows: ideation, sprint delivery, med-legal review, deployment, measurement, and revalidation.

• Oversee timelines, resource allocation, vendor deliverables, and production to ensure on-time, high-quality launches.

• Coordinate Promotional Review Team (PRT) approvals and implement Safety Label Updates (SLUs) when required.

• Lead day-to-day agency relationships and manage digital scopes of work, timelines, and budgets.

 

Minimum education: Bachelor’s degree required, Master’s preferred.

Required Experience & Skills:

• Minimum 4 years in pharmaceutical marketing or commercial communications with HCP/channel or specialty therapeutics focus; oncology experience preferred.

• Proven success in HCP campaign activation, digital channel strategy, and asset production in regulated environments.

• Strong cross-functional collaboration and stakeholder management; ability to influence without authority.

• Data-driven; experience using HCP insights and performance metrics to optimize campaigns.

• Project and vendor management experience; familiarity with agile/scrum preferred.

• Technical familiarity with Veeva/PromoMats, SAP, and common digital analytics tools preferred.

Preferred Experience & Skills:

• US oncology, product launch planning, or HCP campaign development experience.

• Media/channel budget planning and spend optimization.

• Experience with Integrated Profit Plan preparation and TBR processes.

• Expertise in HCP communications, clinical messaging, campaign measurement & optimization, and digital strategy.

• Regulatory/compliance awareness and strong stakeholder influence skills.

• Adaptability, initiative, and collaborative mindset.

• undefined

Additional qualifications:

• Independent, decisive thinker who performs well under ambiguity and tight timelines.

• Working knowledge of website/CMS best practices, landing-page conversion fundamentals, and applicable AI use cases for HCP engagement (content personalization, AI-assisted analytics, clinician chat/virtual assistants, automated literature surveillance).

• Track record of integrating emerging digital capabilities into HCP engagement strategies.

 

Position location: Upper Gwynedd, PA

Required Skills:

Adaptability, Adaptability, Collaborative Development, Compliance Awareness, Content Personalization, Customer-Focused, Data Analysis, Digital Analytics, Digital Marketing Management, Digital Strategy, Market Development, Marketing Campaign Development, Marketing Management, Marketing Strategy Implementation, Market Research, Medical Affairs, Medical Teaching, Oncology Marketing, Personal Initiative, Product Development, Product Launch Planning, Regulatory Awareness, Stakeholder Engagement, Strategic Market Analysis, Strategic Planning {+ 1 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

Yes

Hazardous Material(s):

N/A

Job Posting End Date:

04/23/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.