Mandatory Reference Checking Scheme (“MRC”) for Hong Kong
The Mandatory Reference Checking Scheme is a framework to facilitate Authorized Institutions (“AIs”) to bilaterally obtain reference information during their recruitment process for certain positions, such that misconduct information in an individual’s previous employments can be provided to AIs to inform their employment decisions.
For information related to MRC Scheme, “Frequently Asked Questions for In Scope Individuals” is published by HKAB/Industry Guidelines (https://www.hkab.org.hk/en/home) or further information will be available upon request, if it is applicable to the position(s) applied.
Country of Location:
China Hong KongJob Responsibilities:
Campaign Execution & Content Creation:
• Formulate and implement marketing initiatives for various business units and product owners with objectives to drive customer acquisition, product penetration and revenue growth.
• Coordinate with internal teams and external agencies to ensure timely and accurate campaign delivery.
• Monitor and evaluate campaign performance and preparing post-campaign tracking and analysis reports.
• Ensure the accurate execution of marketing campaigns and effectively manage and monitor the marketing budget in accordance with the Bank’s guideline and requirement.
• Support the due diligence on marketing materials as and when needed.
Event Management:
• Plan and organise various kinds of events, including but not limited to seminars, client appreciation events etc.
• Support logistics such as venue liaison, vendor management, material shipments, and on-site staffing.
• Develop pre- and post-event marketing communications to maximize attendance and engagement.
• Measure and report on event ROI, including lead generation, brand awareness, and attendee feedback.
Analytics & Reporting:
• Analyse market trends and competitor activities to facilitate marketing strategies formation
• Conduct customer and market research to define target markets and opportunities
• Monitor, track, and analyze the performance of marketing campaigns and activities
• Prepare regular reports on key metrics (e.g. ROI, lead generation, engagement rates, event success) to inform data-driven decisions.
Brand Stewardship:
• Ensure all marketing materials, communications at all touchpoints and events are consistent with our brand guidelines.
• Develop and disseminate key messaging that strengthens our brand position in the market.
• Create, edit, and proofread compelling copy for a variety of mediums, including website content, social media and sales collateral.
• Prepare content to grow our social media presence (e.g. LinkedIn, WeChat, facebook)
Requirements:
University degree in business studies, preferably in finance, marketing or related discipline
Minimum of 7 years marketing experience, solid campaign management required, preferably in banking industry or agency background
Understand the market trends, products and services offering and approach of key competitors
Basic knowledge on Banking and Finance
Understand major industry issues, trends, market conditions, market segmentation, customer characteristics, etc.
Experience and knowledge of event management and WeChat content management would be beneficial for this role
Good command of written and spoken English and Chinese (including Putonghua).