Assistant Store Manager - London

OVERVIEW:

As an Assistant Store Manager at Gymshark, you’re the Store Manager’s key partner - leading the entire store operation with confidence, humility and commercial clarity. You set the tone for culture, performance and service, inspiring leaders across all departments while ensuring the store runs smoothly, safely and consistently.

You balance people leadership with operational excellence, always protecting the Gymshark experience and pushing the business forward through community‑first service, strong execution and smart decision‑making

WHAT YOU'LL BE DOING:

• Representing Gymshark’s culture and values, leading by example and delivering an exceptional, community‑led brand experience across the store.
• Leading daily store operations while supporting wider strategic planning, ensuring consistent execution, operational excellence and high service standards.
• Ensuring a safe, secure and well‑maintained environment for customers, team members and all store assets, including stock management, shrink prevention and operational compliance.
• Hiring, develop and mentor a diverse, high‑performing team—identifying growth opportunities, guiding succession planning and delivering in‑the‑moment coaching to exceed KPIs.
• Providing clear, confident communication and actionable feedback, collaborating with GSHQ and influencing stakeholders to align on plans, insights and store‑wide initiatives.
• Driving commercial performance through strong floor leadership, informed decision‑making and effective management of KPIs, labour planning and stock accuracy.
• Championing an inclusive, energising team culture, fostering positivity, motivation and behaviour that reflects Gymshark’s values every day.
• Deputising for the Store Manager when required, holding key‑holder responsibilities and flexing across operational, commercial and people leadership as business needs evolve.

WHAT YOU'LL NEED: 

Essential Criteria:  

• Proven experience leading large teams in a fast‑paced retail environment, delivering strong commercial and performance outcomes.
• Solid commercial acumen, including P&L awareness, payroll management, shrink drivers and effective stock control.
• High attention to detail with the ability to oversee VM, stock flow, maintenance and operational standards with pace and precision.
• Ability to balance multiple priorities while executing daily operations to a consistently high standard.
• Passion for delivering a premium, community‑first customer experience that elevates the brand.
• Natural leadership qualities, inspiring high performance, coaching talent and supporting development and succession planning.
• Strong communication and collaboration skills, confidently partnering with senior stakeholders, Store Management and central teams.
• A values‑led, positive and composed approach—bringing energy, fairness and integrity to every interaction and challenge.

CLOSING DATE: 

Friday 13th March 2026 @ 12:00am

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email retailtalent@gymshark.com. 

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

 THE PERKS.

Standard benefits include:

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including dental insurance, cycle to work, tech scheme
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Funded multi-site fitness membership
• Life Assurance

Note: The bonus programme and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.