Assistant Manager – Performance Marketing
Location: CBD Belapur, Navi Mumbai
Work Mode: On-site
Would you like the opportunity to work closely with a high-performing and friendly team of performance marketing experts in Navi Mumbai?
Do you thrive in an environment which values autonomy, ownership, and mutual respect?
GN Hearing is currently on a look out for an exceptional, open-minded and driven team member to join our APAC Marketing team in India. You will play a key role in driving high-quality leads and business outcomes through paid digital channels and by uplifting our dealer network’s digital marketing capabilities.
You will get your hand on the following exciting tasks:
1. Campaign Planning & Execution
- Plan, set up, and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Run campaigns for traffic, lead generation, and conversions, including remarketing/retargeting.
- Structure campaigns, ad groups, audiences, and keywords for scale and efficiency.
2. Performance, Analytics & Reporting
- Track and report performance against KPIs such as CPM, CTR, CPC, CPL, CPA, ROAS and conversion rate.
- Use Google Analytics (GA4) and ad platform dashboards to understand user journeys and campaign impact.
- Run A/B tests on ads, creatives, and bidding strategies and use insights to improve ROI.
- Plan and monitor monthly budgets, keep a close eye on daily spends, and ensure there are no billing surprises.
3. Landing Page & Conversion Optimization
- Work with content, design, and web development to create and refine high-converting landing pages.
- Ensure landing pages are mobile-friendly, consistent with ad messaging, and correctly tagged for tracking.
- Use data (e.g., bounce rate, time on page, scroll depth, funnel drop-offs) to recommend UX and layout improvements.
4. Marketing Automation & SFMC
- Use Salesforce Marketing Cloud (SFMC) and other automation tools to build simple journeys and follow-up campaigns for leads from paid media.
- Support the creation and execution of email and journey-based nurturing for different segments.
- Work with CRM/automation teams to ensure tracking from first click to lead and, wherever possible, to closure.
5. Dealer Digital Marketing Consulting
- Run a Digital Marketing Consulting Program for dealers:
- Audit their websites, search presence, social media, and paid campaigns.
- Recommend improvements in account structure, targeting, creatives, landing pages, and measurement.
- Help dealers move from basic campaigns to more structured, performance-driven setups.
- Conduct periodic review calls, simple training sessions, and share best practices and playbooks with dealers.
6. Collaboration & Stakeholder Management
- Partner with creative, content, sales, and product teams to ensure campaigns are aligned with business priorities.
- Brief creative teams clearly and use performance data to guide messaging and visual direction.
- Coordinate with external agencies or partners if any part of execution is outsourced.
7. Market & Competitor Insights
- Regularly review competitor ads, landing pages, and campaign strategies to identify gaps and opportunities.
- Stay updated with changes and new features in Google Ads, Meta Ads, GA4, and SFMC.
- Test new formats and approaches (e.g., video campaigns, new bidding strategies, new audience types) where relevant.
A strong performance marketing individual, we imagine the following sounds like you:
- Bachelor’s degree in marketing, Business, Digital Media, or a related field.
- 3+ years of hands-on experience running and optimizing paid digital campaigns with clear performance targets (CPL, CPA, ROAS, etc.).
- Experience in lead generation environments; exposure to dealer/channel networks is a strong plus.
Must-Have Skills & Tools
- Ad Platforms:
- Strong, hands-on experience with Google Ads.
- Strong, hands-on experience with Meta Ads (Facebook & Instagram).
- Analytics & Tracking:
- Comfortable using Google Analytics (GA4) for funnel and performance analysis.
- Working knowledge of tracking setups (UTMs, pixels, events); Google Tag Manager (GTM) exposure is an advantage.
- Landing Page & Conversion Optimization:
- Solid understanding of landing page optimization and conversion rate optimization (CRO).
- Experience working with web/UX teams to improve page structure and user flows.
- Marketing Automation & SFMC:
- Practical exposure to Salesforce Marketing Cloud (SFMC) or strong willingness and aptitude to learn it quickly.
- Understanding of basic marketing automation, email journeys, and lead nurturing flows.
- Core Competencies:
- Strong analytical mindset; comfortable with numbers and Excel/Google Sheets.
- Clear and confident communication skills, both written and verbal.
- Ability to manage multiple campaigns and stakeholders and deliver on timelines.
- Proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint).
Good-to-Have (Nice, but Not Mandatory)
- Additional Performance Channels:
- LinkedIn Ads, YouTube-only performance campaigns.
- Programmatic or display experience (e.g., DV360, The Trade Desk) – where relevant.
- Marketplace / e‑commerce advertising (e.g., Amazon Ads).
- Reporting & Optimization Tools:
- Looker Studio (for dashboards and reporting).
- Heatmap/session recording tools (e.g., Hotjar, Microsoft Clarity) for UX insights.
- A/B testing or CRO tools (e.g., VWO, Optimizely).
- Automation & CRM Ecosystem:
- Experience with any other marketing automation tools (e.g., HubSpot, Marketo, MoEngage, Clevertap).
- Experience integrating campaign leads into CRM and working with sales teams on lead quality and follow-up.
- Social & Content Management:
- Experience with social media management tools (Hootsuite, Sprout Social, Buffer, etc.)
- Basic understanding of SEO and organic social to support integrated campaigns.
Travel request: occasional.
Please Join Us to Bring People Closer!