Position Summary
The Product Marketing Manager – A-Series is responsible for developing and executing marketing strategies for Samsung’s high-volume smartphone portfolio, driving demand generation and market share expansion.
Role and Responsibilities
Role And Responsibilities
- Develop and implement marketing strategies for Galaxy A-Series across its product lifecycle
- Manage end-to-end launch planning and execution for A-Series models
- Define mass-market positioning and drive sell-out focused marketing initiatives
- Establish pricing strategies, trade price stabilization, and margin structure for volume models
- Forecast sales and demand based on market data and channel performance
- Oversee marketing budget utilization and manage P&L efficiency
- Drive channel-focused promotional strategies to accelerate sales performance
- Monitor competitive landscape and execute agile response strategies
- Strengthen distribution coverage and maximize business contribution
- Conduct market research and derive actionable consumer insights
- Analyze campaign effectiveness and continuously refine go-to-market strategy
- Work closely with sales teams to ensure strong field execution and target achievement
- Support product positioning through localized marketing activities
- Performs other duties as assigned by HOD
Skills and Qualifications
Qualifications
- Bachelor’s degree required, Master’s degree from overseas preferred
- Solid knowledge on Strong ability to analyze market data and translate it into strategic business plans
- Proven capability to communicate with sales and marketing teams to set and achieve targets
- Ability to work in a fast-paced environment with strong prioritization and urgency
- Excellent proficiency in Microsoft Excel and PowerPoint
- High level of business English proficiency (written and verbal)
- Strong understanding of financing schemes and installment calculation models
- Solid knowledge of P&L management and accounting fundamentals
- Highly analytical mindset with excellent problem-solving ability
- Strong numerical aptitude and logical thinking skills
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