Job Description
About the Role
The GM Loyalty team is seeking an Assistant Manager to lead creative strategy and execution for GM Rewards, driving customer engagement and program growth. This role requires strategic thinking, ownership of complex initiatives, and the ability to influence cross-functional teams and external partners. The Assistant Manager will oversee creative development across CRM, retail, website, media, and experiential channels, ensuring brand consistency and innovation.
The ideal candidate is a seasoned marketing professional with expertise in branding and loyalty programs. They will innovate with new ideas, propose process improvements, and deliver solutions that enhance customer experience and program performance.
Key Responsibilities
Influence and collaborate with senior stakeholders and agency partners to deliver high-impact campaigns.
Serve as a mentor and resource for junior team members, providing guidance on complex issues.
Develop and implement test-and-learn plans to optimize performance and customer engagement.
Leverage data-driven strategies and personalization techniques to guide members towards next best actions and deepen engagement.
Drive content optimization initiatives to refine messaging and improve conversion rates.
Lead creative strategy and messaging architecture across channels.
Drive integration of credit card strategies into GM Rewards campaigns.
Use innovative marketing approaches and digital capabilities to maximize effectiveness.
Facilitate the move from legacy methods of creative execution to modern practices.
Skills & Qualifications
Bachelor’s degree (or equivalent professional work experience) required, preferably in Marketing or Advertising.
7+ years of marketing, advertising, or CRM experience with demonstrated leadership responsibilities.
Advanced knowledge of data-driven marketing programs and cross-channel platforms.
Experience with marketing automation tools and AI-driven personalization engines.
Proven ability to manage complex projects independently and influence senior stakeholders.
Strong strategic thinking, problem-solving, and communication skills.
Experience in loyalty programs, credit cards, e-commerce, or automotive highly valued.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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