Assistant Manager, Global Public Relations

What You’ll Do

Sol de Janeiro is seeking an Assistant Manager, Global Public Relations. This is a highly executional role supporting the Global PR team in the day-to-day management of press initiatives, product launches, and media relations. This individual will play a critical role in ensuring seamless coordination of tactics across campaigns, agencies, and internal teams.

 

What You’ll Be Working On

Press & Media Coordination 

• Support day-to-day communication with global and regional PR agencies to ensure alignment and timely execution  

• Assist in coordinating media outreach, including building and maintaining press lists across beauty, business, and culture verticals  

• Track and monitor press coverage daily, ensuring accuracy and timely sharing with internal stakeholders  

• Manage inbound press requests, including product information, imagery, and interview coordination  

Launch & Campaign Execution 

• Support the execution of global PR campaigns and product launches, ensuring timelines, deliverables, and key milestones are met  

• Maintain and update launch trackers, ensuring cross-functional alignment across PR, marketing, and social teams  

• Assist in the development and distribution of press materials, including press releases, fact sheets, and media kits  

• Track campaign progress across markets and flag risks or delays proactively  

Sample & Gifting Management 

• Coordinate product seeding and gifting logistics across press and influencer initiatives  

• Manage sample inventory, including tracking availability, allocations, and shipments  

• Partner with internal and external teams to ensure timely and accurate delivery of all send-outs  

• Maintain detailed records of gifting to support reporting and follow-up  

Event & Experiential Support 

• Assist in the planning and execution of press events, previews, and brand activations  

• Support guest list development, outreach, RSVP tracking, and confirmations  

• Coordinate event logistics including run of show, materials, and vendor communication  

• Provide on-site support to ensure seamless execution and strong guest experience  

Administrative & Operational Support 

• Maintain and update the Global PR Tracker with a high level of accuracy and consistency 

• Support reporting needs, including compiling coverage, tracking KPIs, and assisting in performance summaries  

• Manage calendars, meeting coordination, and follow-ups for the team  

• Organize and maintain internal documents, assets, and press materials for easy access  

Agency & Cross-Functional Coordination 

• Support communication between internal teams and agency partners to ensure alignment and clarity  

• Assist in gathering inputs and consolidating feedback across stakeholders  

• Help prepare materials for internal and external meetings, including agendas and recaps  

Process & Efficiency Support 

• Identify opportunities to improve processes, trackers, and workflows to increase team efficiency  

• Ensure consistency across documentation, timelines, and communication  

• Take ownership of recurring tasks and systems that keep the PR function running smoothly  

Must Haves 

• 2–4 years of experience in public relations, communications, or a related field (agency or in-house preferred)  

• Strong organizational and project management skills, with the ability to manage multiple workstreams and deadlines in a fast-paced environment  

• Exceptional attention to detail and ability to maintain accuracy across trackers, timelines, and d