At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
This position is responsible for managing customer insights and enhancing the complete the complete end-to-end experience for High Net Worth (HNC) members. This role will lead segment insights, personalized engagement, premium service coordination, and loyalty-driven initiatives to strengthen satisfaction, deepen relationships, and support long-term value growth.
Roles and Responsibilities:
- Coordinate and oversee the entire end-to-end journey for HNC customers, ensuring a premium, seamless service experience across all touchpoints.
- Identify service gaps and improvement opportunities using data, customer feedback, and journey insights.
- Ensure consistent high-touch servicing by partnering closely with Operations, Distribution, and Customer Service teams.
- Track HNC service KPIs (turnaround time, service quality, issue resolution).
- Lead customer insights for the HNC segment using data, behavioral trends, and feedback.
- Translate insights into segment strategies that improve satisfaction, retention, and repurchase.
- Plan and execute HNC-exclusive engagement activities, loyalty initiatives, and recognition programs.
- Manage end-to-end HNC communications, ensuring personalized, relevant, and consistent messaging.
- Work closely with internal stakeholders to ensure alignment on HNC customer initiatives and experience goals.
- Manage end-to-end communications with HNC customers through personalized content and engagement platforms.
- Support internal teams and Sales Channels with customer insights, communication tools, and engagement materials.
- Support the line manager in promoting a customer-first, collaborative culture aligned with AIA’s purpose of helping people live Healthier, Longer, Better Lives.
- Support special projects focused on customer experience, service enhancement, and loyalty.
- Assist the line manager with ad-hoc customer related marketing tasks and special projects.
Minimum Job Requirements:
- Bachelor's degree in marketing, business management or related, and master’s degree is a plus.
- Minimum 5 years of working experience in managing Customer Experience, Loyalty Management, CRM, or Segment Management.
- Strong analytical capability to interpret customer insights, behavioral data, and performance metrics.
- Ability to design, map, and optimize customer journeys using structured frameworks.
- Proven experience in managing customer segments is an advantage.
- Relevant CRM and Data analysis certifications are advantageous.
- Excellent communication and interpersonal skills.
- Fluency in both English and Myanmar language is preferred.
- Advanced proficiency in Excel, project management and analytical skills.
- Experience using CRM platforms (e.g., Salesforce or similar).
- Ability to work with data visualization tools such as Power BI (preferred).
- Experience in understanding of customer segmentation models, loyalty program tracking, and service performance metrics.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.