Position Summary
The Assistant Manager, CE AV Deal KAM is responsible for managing assigned AV-focused key accounts to maximize sell-in, sell-out, and profitability. The role drives end-to-end commercial execution for Audio/Visual product categories (TV, Soundbar, and related ecosystem), ensuring strong partner engagement, accurate demand alignment, and sustainable growth.
This position requires solid commercial acumen, strong negotiation capability, and hands-on execution to support Samsung’s leadership in the Thai AV market.
Role and Responsibilities
Job Description / Scope of work:
Account & Business Management
- Manage day-to-day operations of assigned AV Deal accounts, ensuring strong sell-in and sell-out performance.
- Develop and execute annual and quarterly account business plans aligned with CE division strategy.
- Analyze business trends, identify gaps, and implement corrective actions to achieve sales KPIs and profitability targets.
- Monitor and negotiate pricing, promotions, and in-store/offline/online execution to drive AV category performance.
2. AV Category Strategy Execution
- Collaborate with Product Management to drive product mix improvement, range adoption, and attach rate (Soundbar + TV ecosystem).
- Provide insights on competitive landscape, pricing movement, and customer/consumer behavior in the AV segment.
- Support new product launch readiness, ensuring visibility, sell-out acceleration, and channel activation.
3. Cross-functional Collaboration
- Work closely with Supply Chain (SCM) for accurate demand planning, allocation, and inventory control.
- Partner with Marketing, PM, and Retail Management to execute trade marketing activities and improve store-level execution quality.
- Coordinate with Finance for claims validation, budget tracking, and account profitability analysis.
4. Relationship Management
- Build strong strategic relationships with buyers, merchandisers, and store operations of assigned accounts.
- Lead regular business reviews—monthly and quarterly—to align on business status, growth opportunities, and risk mitigation.
- Resolve operational issues promptly to ensure smooth business continuity.
5. Performance Monitoring & Reporting
- Track sell-in, sell-out, ASP, and PSI performance daily/weekly.
- Deliver clear business reporting to the CE AV sales lead and internal stakeholders.
- Highlight risks and provide executable solutions to achieve month-end and quarter-end targets.
Skills and Qualifications
Qualifications / Key Skills Required:
- Bachelor’s degree in Business, Marketing, Engineering, or related field.
- 5 years of experience in Key Account Management, Sales, or Trade/Channel roles preferably within Consumer Electronics, FMCG, or Modern Trade retail.
- Strong knowledge of AV product categories (TV, Soundbar) and operational dynamics of Thai retail channels.
- Solid analytical skills, negotiation capability, and end-to-end execution discipline.
- Good communication and relationship-building skills.
- Proficiency in Excel, PowerPoint, and data-driven reporting.
- Ability to work under pressure with agility and ownership.
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