Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.
Requirements
Job Overview
Assistant Director of Admissions and Marketing, EMBA and IBP Dubai | McDonough School of Business - Georgetown University
The Assistant Director, Admissions and Marketing, at Dubai Georgetown McDonough supports all activities related to recruitment, marketing and admissions for the EMBA Dubai and IBP Dubai programs to ensure that we meet enrollment goals. The Assistant Director also partners with the internal marketing teams on the Graduate & Executive Degree Programs team and central MarComm team as well as the external marketing firms to support marketing efforts including paid advertising campaigns.
Additional duties include, but are not limited to:
Developing and executing marketing, recruitment and admissions plans
Supporting all aspects of recruiting outreach including managing and executing the lead and applicant journey (answering all emails, telephone calls, and walk-in inquiries) and creating and implementing all procedures for recruitment outreach and follow-up with prospects.
Supporting the admissions process – document review, first reads and interview scheduling
Ensuring that all marketing content materials (both printed and online) are up to date.
Creating and executing the email communication strategy, including writing and sending emails within our marketing automation platform.
Liaising with our external marketing firm to review and monitor paid advertising campaigns. This includes overseeing the execution of digital, social, search, programmatic, out-of-home, sponsored content, and streaming campaigns
Work Interactions
This position reports to the Director of Admissions and Business Development and interacts on an on-going basis with prospective and enrolling students by providing information in a professional and persuasive manner.
This position interacts with the Academic Directors of the EMBA Dubai and IBP Dubai programs to ensure the efficient flow of recruitment and admissions information and participation in recruitment-related events, the Associate Dean of Graduate and Executive Degree Programs Admissions on recruitment, admissions and marketing our Dubai based programs and the internal marketing communications team on the Graduate & Executive Degree Programs admissions team on email marketing automation.
The candidate will manage outside vendors for contracts (e.g., catering, marketing vendors). The Assistant Director will also coordinate with various Georgetown University departments, such as program operations, and marketing and communications. It is essential that this individual be professional and knowledgeable about the MSB’s offerings to best guide prospects during their exploratory journey
Requirements and Qualifications
Bachelor’s degree required
Minimum 5 years of experience
Critical ability to multitask, prioritize, and execute with strong attention to detail
Strong interpersonal abilities and strong team orientation required. Must be able to work with various constituencies including prospective students, current students, alumni, faculty, and staff.
Substantial working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and PowerPoint, is required.
Marketing and events-related experience
The incumbent must physically reside in Dubai or be willing to relocate to Dubai at their own expense.
An attested degree is a requirement for a UAE employment visa.
Preferred Qualifications
Experience in higher education/admissions environment is highly desirable
Familiarity with a marketing automation tool like Salesforce Marketing Cloud, Marketo and/or a CRM tool like Salesforce preferred
Comfort in working directly with executives at all levels and a desire to engage with international cultures
Work Mode Designation
This position’s work mode has been designated as Hybrid. Please note that work mode designations are regularly reviewed to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.
Pay Range:
The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:
$47,586.00 - $87,558.13Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.
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Submission Guidelines:
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.
Need Assistance:
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Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.
EEO Statement:
GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.
Benefits:
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.